Critical Thinking Skills for the Marketing Professional | School of Marketing | ANA

Critical Thinking Skills for the Marketing Professional

In today’s business environment, developing critical thinking and problem-solving skills is essential to a marketing professional’s – and their organization’s – success. The ability to think critically to solve problems, leveraging a systematic and repeatable process, sets individuals apart from their peers and makes them sought-after marketers within their organizations. Especially when operating in highly competitive markets, it’s crucial for marketers to understand how to assess a problem and effectively use critical thinking tools to identify solutions quickly and improve results.

This course is designed to help participants avoid the most common mistake professionals make – jumping into solution creation before finding the root cause of a problem and identifying the real problem to be solved. By focusing on root-cause issues, critical thinking helps them avoid future problems that can result from their actions. Participants will learn to analyze the situation, identify the problem, design a solution by examining the different ways they can solve the problem, and ultimately achieve a successful outcome. Participants will learn best practices that they can apply to their own work experiences through case studies and step-by-step frameworks and toolkits.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results.

Learning Objectives

  1. Perform strategic analysis and assessment
  2. Frame problems using a systematic, repeatable process
  3. Identify key stakeholders and ensure their needs are met
  4. Develop and test solutions, employing adaptive problem solving
  5. Collaboratively overcome obstacles
  6. Leverage failures to optimize future performance

Find out what you will learn from instructor Mary Czarnecki in the video below.

Estimated Length of Completion

Approximately 90 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here 

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Mary Czarnecki

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment," having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success.

Mary has been acknowledged as a top instructor for the ANA’s Marketing Training & Development Center and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth.

Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University.