Breakthrough Strategies for the Metaverse | Event Recaps | All MKC Content | ANA

Breakthrough Strategies for the Metaverse

More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about e-commerce, executives from SuperAwesome and PMG explored how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.