Committees | Events & Webinars | Sponsorship & Experiential Marketing | ANA

Sponsorship & Experiential Marketing

This event is over.

Welcome and Introductions (11:00am - 11:10am ET) | VIRTUAL
Gena Casciano, Senior Director - ANA

Roundtable Discussion (11:10am - 11:30am) | VIRTUAL

I. Ford & MAX (Music Audience Exchange): Accelerating Cultural Relevance and Measurability (11:30am - 12:10pm) | VIRTUAL

Join us to explore how Ford's partnership with Music Audience Exchange (MAX) is helping to solve the challenge of creating a consistent national brand message that ultimately converts brand awareness into leads, test drives, and sales. This presentation will showcase the impact of MAX's data-driven music platform on driving cultural relevance and measurable lift for the Ford brand, as well as the key drivers behind Ford's successful music sponsorship strategy. Attendees will gain insights into the role of MAX in helping Ford reach new audiences through music and sports partnerships and learn about the broader potential of music sponsorship in creating successful brand partnerships.

John SavickisSVP, General Manager - GTB / Ford
Rosemary WaldripSr. Vice President, Marketing - MAX (Music Audience Exchange)

II. Breakthrough Strategies for the Metaverse (12:10pm - 12:50pm ET) | VIRTUAL

More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about e-commerce, join executives from SuperAwesome (part of Epic Games) and global digital leader PMG in this session as we explore how leading retail brands are blurring the lines between virtual and real-life worlds—and how others can do the same.

Nadia PesinaBrand Media Director - PMG
Nathan LindbergCommercial Director, Gaming - SuperAwesome

Closing Remarks (12:50pm - 1:00pm) VIRTUAL
Gena Casciano, Senior Director - ANA

**Schedule subject to change 


John SavickisSVP, General Manager - GTB / Ford
John began working with Ford Regional Advertising more than 20 years ago at J. Walter Thompson. The Ford Dealer Group business is a passion project of John’s (now managed by GTB Agency) and he currently manages seven GTB field offices that service ten Ford Dealer Groups in the Central and Great Lakes Market Areas.

John works closely with Ford Dealer Groups around the country, helping guide and manage regional advertising initiatives in a changing industry. He has managed a wide range of Ford Regional Advertising efforts, from more traditional advertising campaigns and media processes to multi-faceted campaigns that use data and analytics to guide decisions across multiple advertising mediums and drive consumer shopping behaviors. John has built and managed partnerships with celebrity spokespersons, music artists, and professional sports teams from all major sports. In addition, John has spearheaded Ford projects that raised awareness for causes and funding for victims of natural disasters.

John works collaboratively with his Ford Dealer clients and GTB team members to partner, build, and maintain unique automotive industry advantages for Ford.

Rosemary WaldripSr. Vice President, Marketing - MAX (Music Audience Exchange)
Rosemary Waldrip is the Sr. Vice President of Marketing for MAX (Music Audience Exchange), the tech company that uses proprietary data and AI to match brands with the right artists for partnerships. With 400+ partnerships to date, MAX has worked with some of the most recognizable brands in the world, including Ford, Pepsi, Cricket Wireless, Lexus, Xfinity, Jack Daniel’s, Honda, Michelob ULTRA, Bud Light, Wrangler Jeans, Lincoln, TWIX, and many more. MAX has also collaborated with a wide range of artists, from the biggest chart toppers such as AJR, Kane Brown, Evanescence, Lauren Alaina, Chris Young, and Rascal Flatts, to breakthrough acts like Lecrae, Mau Y Ricky, and Ingrid Andress, as well as legacy favorites such as Michelle Branch, Thomas Rhett, Carla Morrison, Rick Springfield, Clint Black, and more.