How Oatly Goes to Market and Still Maintains Its Unique Brand Identity | Event Recaps | All MKC Content | ANA

How Oatly Goes to Market and Still Maintains Its Unique Brand Identity

In this session, learn more about Oatly product launches that were developed and executed as part of integrated campaigns. Keys to success included staying true to the unique brand identity, delivering fun moments to consumers, and driving conversation both with press and word of mouth.