Making History: A Look at How the Atlanta Falcons, in Partnership with Crocs, Created a Sponsorship Activation for the Record Books (Literally)
Crocs, the popular foam footwear brand, became a sponsor of the Atlanta Falcons for the first time in 2024. The initial motivation behind the Falcons partnership was to create a “splash” moment in the 2024 season, which featured a 6-foot tall mascot known affectionately to fans as Freddie Falcon.
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