CREATING A COMMON LANGUAGE AROUND DATA

April 13, 2021

Great marketing requires cross-functional cooperation. But the reality is, most departments across an enterprise collect data, run analyses, and report findings very differently. Adobe uses not only data and analytics to inform decisions, but to surface the most important success metrics and create a single source of truth. Join this session to learn more about Adobe’s agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.