The Future of Influencer Marketing: Virtuals and the Metaverse
Executive Summary
Global influencer marketing is expected to reach $13.8 billion this year, $4 billion of which is U.S. influencer marketing alone. One of the reasons why brands continue to bet on influencers is the creativity and innovation they bring to marketing campaigns. This session, hosted by the head of the ANA's influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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