The Future of Influencer Marketing: Virtuals and the Metaverse | Event Recaps | All MKC Content | ANA

The Future of Influencer Marketing: Virtuals and the Metaverse

This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.