Marketing 101

With its unique memorability and digital capabilities, direct mail has seemingly endless creative potential to enhance the effectiveness of a brand's omnichannel campaigns. AI can work with these elements to make mail marketing even more powerful.

What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?

Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

Jacy Andrews, senior coordinator of social media at the Chicago White Sox, discussed the platform her social media team uses for content creation, the overall strategy, and how sponsorships are leveraged to drive engagement and fund other efforts.

Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.

In this session, Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.

In this video, learn how a panel of experts face challenges presented by CTV and what measurement enhancements and opportunities they see ahead that will advance learnings and insights, specifically on CTV and as part of cross-platform efforts.

The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.

The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.

This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.

In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.

Believe it or not, now’s the time to start thinking about your holiday shopper strategy. Google’s Richard Manso is here to help you get started.

How do you measure the effectiveness of a sponsorship? What is the value equation? Andrew Cohen, VP of global sponsorship strategy at Visa, discussed how the brand measures and values different elements of a sponsorship.

Sometimes, you see a commercial or video clip that warms your heart, makes you laugh, brings tears to your eyes, and/or may feel like a punch to the gut. Sometimes, all these things happen at the same time. Portraying real people and their stories, or highlighting an underrepresented perspective or issue, can change people’s lives.

The Media Rating Council breaks down some of the acronyms that have emerged to describe new types of TV and video offerings, such as FAST, AVOD, and MVPD.

The Media Rating Council defines C3 ratings, a combined measure of live and subsequent on-demand viewing.

The Media Rating Council illuminates the factors that go into calculating a TV rating and provides an illustrative example.

SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.

In this video, SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.