Marketing 101

As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum.

This playbook by CreatorIQ lays out the strategies brands can implement to create high-value TikTok content that resonates with users and drives real ROI.

The Marketing AI Institute and Writer came together to create a comprehensive overview of AI technology and how it’s transforming the world of content marketing.

Phil White, co-founder and chief strategy officer at Grounded World, unpacked the “BPP framework: that can help brands unlock the power of brand purpose.

SXM Media explains why Audio is one of the core essentials to a successful holiday season, and without it, marketers are missing out on key influential and full-funnel moments for consumers.

Is account-based marketing right for my organization?

Consumers have a large menu of entertainment options across both linear and streaming media, putting them in control of what, when, where, and how they watch. As the marketplace caters to consumers' changing viewing preferences, there are several guiding principles that advertisers can follow to connect with viewers in a dawning age of change.

Artificial intelligence can help retailers stay agile while making it easier for marketers to reach customer, but using AI to its full potential will require companies to reimagine their business models and existing workflows. Now is the time for businesses of all sizes to start thinking about their AI marketing strategy.

Today’s viral TikTok trends featuring unconventional hacks, secret-menu items and #challenges have led to the emergence of “TikTok products.” Born from the real users rather than the boardroom, these trends are forcing brands to respond, wreaking havoc on supply chains and angering retail workers. Despite this disruption, here’s why they’re the best thing to happen to your business — and how to make the most of it.

Transform your marketing approach with propensity modeling. In the face of scaling challenges, find solutions to better target customers in your next campaign.

Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.

The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. To do so, it leveraged a Super Bowl commercial and a community of Dexcom users.

Dexcom’s Warrior program of real users drives it social media content strategies.

The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.

Anteriad offers a crash course on programmatic advertising for B2B marketing. It provides four quick tips: understanding programmatic advertising types, selecting the right ad platform, choosing the appropriate advertising type, and aligning programmatic strategies with the marketing funnel.

In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.

At the ANA’s 2023 Digital and Social Media Conference, influencer and podcast host Zach Kornfeld took questions from the audience covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.

Supporting local economies and resonating with people in local communities (i.e., keeping them informed, entertained, and connected) is a fitting definition for radio. As CMOs face pressure to reach profitable goals and are often expected to do more with less, radio can help brands drive local demand and sustainable growth in neighborhoods across the country.

In today’s highly competitive business landscape, marketers are constantly seeking innovative strategies to captivate their target audience and drive meaningful engagement. One approach that has gained significant traction is trigger marketing.

Think With Google debunks three commonly held myths around measurement as the death of the cookie looms large over the industry.