Marketing 101

There are several considerations marketers must make to develop and refine their organization's data and process management strategy to unlock stronger, more accurate data analytics.

Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.

The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions.

RKD Group discussed the current landscape of donor diversity, multicultural marketing strategies, and examples of these tactics being successfully deployed by brands and nonprofits.

The ANA shares data detailing which retail media networks are most used by marketers and to what extent.

This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.

Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.

Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.

In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.

DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.

Customer data has a near-infinite number of uses in today’s organizations. As a result, so does a Customer Data Platform (CDP). This excerpt from ANA’s CDP Playbook enumerates the various ways marketers can leverage CDPs and shares a use case from BARK and Simon Media.

The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.

Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.

Winterberry Group breaks down the five levels of analytics maturity, ranging from laggards, who primarily leverage simple descriptive analytics, to leaders, who leverage the latest technologies, such as AI, to automate the delivery and activation of marketing analytics.

Media company Sounds Profitable shares the results of research that reveal what proportion of different media audiences report that ads hold their attention and prompt consideration and purchases. The media types examined include podcasts, radio, TV, social media, and YouTube.

May is Asian American and Pacific Islander Heritage Month, a period that celebrates the strengths and achievements of the AAPI community and that strives to advance the causes most important to its members. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs.

AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.

Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.

Deloitte Consulting succinctly differentiates the meanings of “measurement” and “currency” and elaborates on the significance of the distinction by citing the perspectives of industry insiders.

It is human nature to live in contradiction. It’s part of what has always drawn us to the strategy and insights field. It’s my secret joy to zoom in on these paradoxes – to really hear and understand where the tension lies and what it might mean for someone’s behaviors and perceptions of the world around them.