Marketing 101

Hoffmann Murtaugh shares how harnessing the power of paid, earned, shared, and owned media can transform your approach to deliver holistic, comprehensive, targeted, and measurable goals.

The 2016 Media Agency Contract Template was updated in 2018 and since then, the media buying landscape and scope of agency services has continued to evolve. As a result, the contract has been updated again in 2023. In this webinar, learn about the changes to the latest Media Agency Contract Template.

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.

LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

Media buying platform Direct Donor TV shares recent Nielsen and Comscore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.

The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.

Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.

Many brands strive to rise above the clutter. However, it may be a tougher hill to climb for marketers working at brands with well-established histories. Here's how brands such as A&W Restaurants, EY, Pepsi, and Ringling Bros. and Barnum & Bailey use their legacies to drive innovation and change.

Retail media is quickly becoming one of the highest growth segments in online advertising. As e-commerce continues to grow, retailers of all sizes, along with advertisers across all verticals, are making investments in this new model.

AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.

Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.

Ericka Podesta McCoy, Resonate’s CMO, shared what you should look for when enriching your data to create a better understanding of your customers at the individual level. Learn how you can create one-size-fits-one messaging to enhance and grow loyalty and revenue at every step of the customer lifecycle.

For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

For Panera, enhancing the customer experience and driving loyalty is key. In this video, Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

In this video, LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.

LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.

There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.

TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.