The Future CMO

The sixth annual ANA Global CMO Growth Summit brought together an unprecedented panel of the world's leading AI companies to address the delegation on Generative AI for marketers.

This guide is a practical and actionable platform for CMOs to integrate AI into their practices brought to you by the ANA Global CMO Growth Council and Bloomberg Media.

During the sixth annual Global CMO Growth Summit in Orlando, over 250 CMOs and Industry Leaders shared insights, experiences, and inspiration for accelerating business growth with impact. Hear from Shenan Reed, SVP, Head of Media at L'Oréal, and Douwe Bergsma, CMO at Piedmont Healthcare.

Heidi Arthur is the chief campaign development officer at the Ad Council, which launched a $65 million multi-year mental health initiative in late 2022. On the Champions of Growth podcast, Arthur discussed how brands can better support their own employees when it comes to mental health.

The Global CMO Council recaps the “Accelerator Forums” held throughout the week at Cannes 2023.

As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from a survey of CMOs identifying what these marketing leaders are investing in to improve their digital marketing, with data analytics topping the list.

Wunderman Thompson’s Emma Chiu provided an overview of the 2023 “Future Trend” report — which covers marketing and business trends to follow this year — sharing insights around the “joyconomy,” the future of inclusivity, and metaversal living.

What is the biggest challenge facing CMOs in the modern marketplace? Sue Frech, founder and CEO of Vesta, gives her take on the Champions of Growth podcast.

B2B marketers need to develop their inner futurist in order to better monitor and adjust to important trends.

Faith Popcorn highlighted how shifting trends will affect the workforce, the leaderships tactics marketers can use to adapt, and what marketing technology may look like in the future.

In this video, Faith Popcorn highlighted how shifting trends will affect the workforce, the leaderships tactics marketers can use to adapt, and what marketing technology may look like in the future.

Today the C-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

Learn how to lead change successfully in this interactive micro-workshop. Discover 3 practical tools to help your team embrace change, drive business innovations, and achieve desired outcomes.

Learn how to lead change successfully in this interactive micro-workshop. Discover 3 practical tools to help your team embrace change, drive business innovations, and achieve desired outcomes.