The Future of Martech

Milton Hwang provided an updated definition of the work of marketing operations professionals.

Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.

Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

ICF Next’s Bindu Gupta shares tips on how marketers can leverage technology to surprise and delight customers in store.

Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.

Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.

Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.

Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.

As the digital landscape continues to evolve, media and analytics teams need to work together in sharing knowledge and expertise to reach goals and deliver on customer expectations.

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.

Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.

In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.

A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.

In this video, EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

Considering a Data Clean Room? InfoSum shared its guide to selecting the right clean room solution for your needs, including use cases by industry, data strategies and case studies showing how companies are using clean rooms today.

In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.

Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.