The Future of Martech
Marketing Technology (martech) refers to any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers. The full suite of these interconnected tools a company leverages to achieve marketing goals and objectives is known as the martech stack.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Event Recaps January 18, 2023Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Is BeReal a Lucrative Platform for Brands?
Pulse December 15, 2022Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.
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The Rise of Programmatic Attention Metrics
Knowledge Partners August 3, 2022Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.
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Leveraging Technology to Take Your In-Store Experiences to the Next Level
Knowledge Partners August 1, 2022ICF Next’s Bindu Gupta shares tips on how marketers can leverage technology to surprise and delight customers in store.
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How to Create an Incredible AR Advertising Experience
Industry Insights July 28, 2022Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.
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Smart Technology Makes Nonprofits Smarter
Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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Brand Activations in the Metaverse: A Practical Case Study with Chipotle
Event Recaps July 27, 2022Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.
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Navigating the 2022 Martech Landscape
Webinars July 27, 2022In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.
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Mass Personalization: Solving the Oxymoron
Webinars July 20, 2022Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.
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Using A Data-Driven Media Strategy to Elevate Your Brand
Knowledge Partners July 15, 2022As the digital landscape continues to evolve, media and analytics teams need to work together in sharing knowledge and expertise to reach goals and deliver on customer expectations.
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How Do Marketers Get a Better Grip on Martech?
Champions of Growth July 7, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.
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Digital Transformation: A 6-Step Road Map to Success
Knowledge Partners June 29, 2022Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.
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Innovating Marketing Automation at Scale
Webinars June 15, 2022In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.
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Silicon Valley Can Launch a Website in a Day, Why Does It Take My Company a Year?
Knowledge Partners June 7, 2022A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Sessions May 18, 2022In this video, EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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The Ultimate Guide to Data Clean Rooms
Knowledge Partners April 4, 2022Considering a Data Clean Room? InfoSum shared its guide to selecting the right clean room solution for your needs, including use cases by industry, data strategies and case studies showing how companies are using clean rooms today.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Conference Sessions March 29, 2022In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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