Future of Programmatic

Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.

While sports and live events are important types of programming that have proven to be immune to time-shifted viewing, the reliance on programmatic-buying technology in digital media environments and consumers’ ability to control viewing behavior are forcing an overhaul in the way the industry plans and executes media.

This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.

Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.

At an ANA Production Management Committee meeting, eg+ Worldwide explained how it uses dynamic creative optimization for programmatic effectiveness, while Mastercard shared how its in-house content studio helps tell its brand story.

Andrew Altersohn, managing partner at Re:Think Marketing, led a panel discussion focused on how the programmatic ecosystem can be improved.

DSW shared insights about how it integrated influencer and programmatic marketing to drive results.

There are three primary “flavors” of programmatic TV advertising; marketers should spend some time determining what kind of programmatic TV advertising is best for their business.

In this webinar, learn about Dr Pepper Snapple Group's journey from the agency trading desk to the current in-house model, why they did it, and the benefits they are delivering with this new model.

It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.