ANA Marketing Futures Podcast

Avocados from Mexico’s Ivonne Kinser joined the Marketing Futures Podcast at the 2023 Brand Masters Conference to discuss the culture and vision behind one of the most innovative brands in any category.

In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.

Craig Stein of R3 joined the Marketing Futures podcast to discuss generative AI in the first of this two-part series. Also joining the pod? ChatGPT itself! Hear what the AI platform thinks its role should be in marketing.

Joe Hyrkin, CEO of Issuu, joined the pod to discuss the importance of workflow considerations when crafting MarTech, and why, in Joe’s eyes, a lot of providers are falling short.

Carley Caldas of eos joined the Marketing Futures Podcast to take us behind the scenes of the famous “Bless Your F***ing Cooch” campaign, recipient of an ANA REGGIE Award.

Joe Kingsbury, U.S. managing director at Edelman Business Marketing, joined Marketing Futures to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.

Futurist and founder of The Future Quo Tameka Vasquez joined the Marketing Futures Podcast to explain why brands must take an active role in creating a better future.

Warner Bros Discovery and metaverse partner The Infinite Reality visited the pod to discuss their new partnership, and how the metaverse can revolutionize the live sports experience.

The "Original Futurist" Faith Popcorn takes us to the year 2035, where the metaverse has become a central part of our everyday lives.

Matthew Schwartz, host of ANA's Champions of Growth Podcast, joins the Marketing Futures Podcast to review the year that was.

Cindy Chastain, SVP of Customer Experience & Design at Mastercard Foundry, took us behind the scenes of the Foundry, the brand’s internal innovation engine.

Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.

Jonathan Stringfield, VP of Global Business Research & Marketing at Activision Blizzard, joined the pod to discuss his recent book, Get in the Game, which lays out the cultural and economic importance of gaming.

Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.

Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.

Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.

Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.

Nicole Levings, Managing Director of Audience Collective, joined host Mike Berberich on the pod to share findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace.

Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.

On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.