The Sound of Success: Harnessing Audio's Potential with Audacy’s Paul Suchman
On this episode of the Marketing Futures Podcast, we're discussing the power of audio as a marketing channel with Paul Suchman, the CMO of Audacy, official sponsor of the ANA Podcast Network. Paul and host Mike Berberich unpacked why, despite audio's popularity among consumers, advertisers are still hesitant to fully embrace the channel. We also dove into the magic behind good sound design, the role AI is playing in curating a personal audio experience, and what the space may look like in the next five years.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"The Sound of Success: Harnessing Audio's Potential with Audacy's Paul Suchman." Marketing Futures Podcast, 11/7/23.