ANA Marketing Futures Podcast

The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

  • The Dirty Work of Transformation, with Michael Collins of CFA Institute

    Marketing Futures   May 27, 2021  

    Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimagine how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

  • The Truth About Innovation, with IPG Media Lab

    Marketing Futures   February 24, 2021  

    Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.

  • TV's Watershed Moment, with TVSquared

    Marketing Futures   January 12, 2021  

    The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.

  • Reimagining AI & Economics with Twain Liu

    Marketing Futures   December 1, 2020  

    "To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.

  • Data Deep Dive, with Affinity Answers

    Marketing Futures   November 2, 2020  

    We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.

  • Building the Next Generation of AI, with Helixa

    Marketing Futures   October 15, 2020  

    As much as artificial intelligence touches our lives today, it's wild to think we're still in the nascent stages of this technology. Today we're joined by two gentlemen helping to take it to the next phase of evolution, Antonio Maiorino and Alberto Mario Pirovano of Helixa.

  • Supplier Diversity, with Terrence Clark of NYNJMSDC

    Marketing Futures   October 1, 2020  

    We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.

  • Kupu, with Dan Wright of Colenso BBDO

    Marketing Futures   August 17, 2020  

    For part two of our Tech for Good series, we travel all the way to New Zealand to experience the Kupu app with Colenso BBDO's Dan Wright. Kupu uses AI-powered machine learning to identify objects in pictures and translate them into te reo, the language of the indigenous Maori people.

  • See Sound, with Corinne Feight and Kristen Bell of Area 23

    Marketing Futures   August 3, 2020  

    In the first of our two-part series on Tech for Good, Corinne Feight and Kristen Bell (not that one) join us in the Marketing Futures Podcast studio to discuss "See Sound," a product for the deaf and hard of hearing powered by machine learning that listens for common household sounds (glass breaking, children crying, etc.) and sends a notification to their phone to alert them.

  • "Share for Good" with Anheuser Busch and DAVID the Agency

    Marketing Futures   July 1, 2020  

    Social media can be an ugly place, particularly for marginalized groups. Case in point: Facebook's autocomplete function when typing "Mexicans are" in the search bar revealed very negative results that did not reflect the truth about Mexican culture. Our guests today joined creative forces to change that, purely through organic posting of social media content that celebrated Mexican culture and people.

  • The Future of Work, with Russ Perry of Design Pickle

    Marketing Futures   June 1, 2020  

    On today's episode — hold on, I'm on mute, sorry. Anyway, on this episode we're talking remote work with Russ Perry, founder and CEO of Design Pickle. Russ's company staffs 400, yet only a small handful live near company HQ in Scottsdale, AZ. Listen on to hear how Russ has created a virtual company culture that literally spans the globe.

  • Worldbuilding — The Future of Storytelling, with Wild Card

    Marketing Futures   April 13, 2020  

    Are you Slytherin or Hufflepuff? If that question made any sense to you, you're immersed in at least one "world" of imagination. But from Game of Thrones to The Avengers, worldbuilding has taken center stage. What can brands learn from these expansive creative properties? We asked that very question to our guests from Wild Card.

  • A Lifetime of Innovation, with Ted McConnell of Lucid

    Marketing Futures   April 1, 2020  

    "Innovation" is our guest's middle name [citation needed]. Lucid's Ted McConnell joins the podcast to share learnings from his time at the helm of CPG giant P&G's programmatic platform to his current work at one of the fastest growing tech companies in the industry.

  • Brand Safety in Influencer Marketing, with Richard Plansky and Benedict Hamilton of Kroll

    Marketing Futures   February 17, 2020  

    One minute, they're a foodie micro-influencer with a small but dedicated following. The next, they're your brand's worst nightmare. We're talking brand safety and influencer marketing today on the pod with guests Richard Plansky and Benedict Hamilton of Kroll.

  • The Digital Helix, with author Chris Aarons

    Marketing Futures   February 3, 2020  

    If you're still struggling with digital transformation, you're not alone. That's why we invited today's guest, author of The Digital Helix Chris Ahrons, explains what brands can do to imbue "Digital DNA" into their organization.

  • Possibility-Based Marketing with Dr. Joseph Riggio

    Marketing Futures   January 1, 2020  

    We're living in a wide world of possibilities today on the Marketing Futures Podcast. Dr. Joesph Riggio, an expert on cognitive and neuroscience, breaks down why "FOMO" might work in the short term, but "possibility-based marketing" is the way to grow your brand for the future.

  • Inside Innovation, with David Lee and Ryan Reis of MillerCoors

    Marketing Futures   November 1, 2019  

    Wet your whistle with some innovation insights from David Lee and Ryan Reis from MillerCoors. It's one thing to talk agility and innovation when you're a 10-person startup, but what if your business has more than 17,000 employees and a family of 20 brands, many of which are household names?

  • Innovating in a "Gold Rush" Market with Lisa Hurwitz of Grassroots Cannabis

    Marketing Futures   October 1, 2019  

    In what's almost certainly the first podcast ever recorded from inside an "Herbmobile," we talk to Grassroots Chief Marketing and Innovation Officer Lisa Hurwitz. This heady discussion covers the mindset behind growing a brand for the long term in a "gold rush" market and the challenges of reeducating the population on cannabis.

  • Partners in Activation, with Joel Walker of BlueChip Marketing

    Marketing Futures   August 15, 2019  

    We're talking #squadgoals this week with Blue Chip Marketing's Joel Walker. Joel discusses the importance of a good brand/agency relationship and shares some of Blue Chip's most innovative partnerships.

  • Transforming an Icon, with Lisa McKnight of Mattel

    Marketing Futures   August 1, 2019  

    We converted the podcast studio into a Dream House for this week's guest — Mattel's Lisa McKnight, head of the iconic Barbie brand. Lisa shares the story of Barbie's reimagining, from a homogenized idea of “perfection” to a symbol of diversity and inclusion.


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