ANA Marketing Futures Podcast

Wet your whistle with some innovation insights from David Lee and Ryan Reis from MillerCoors. It's one thing to talk agility and innovation when you're a 10-person startup, but what if your business has more than 17,000 employees and a family of 20 brands, many of which are household names?

In what's almost certainly the first podcast ever recorded from inside an "Herbmobile," we talk to Grassroots Chief Marketing and Innovation Officer Lisa Hurwitz. This heady discussion covers the mindset behind growing a brand for the long term in a "gold rush" market and the challenges of reeducating the population on cannabis.

We're talking #squadgoals this week with Blue Chip Marketing's Joel Walker. Joel discusses the importance of a good brand/agency relationship and shares some of Blue Chip's most innovative partnerships.

We converted the podcast studio into a Dream House for this week's guest — Mattel's Lisa McKnight, head of the iconic Barbie brand. Lisa shares the story of Barbie's reimagining, from a homogenized idea of “perfection” to a symbol of diversity and inclusion.

Not many folks would suggest "Super Bowl TV ad" as their very first move in a new job, but that's exactly what Avocados from Mexico's Alvaro Luque did. As the president of a brand new organization created to market avocados to Americans, our guest this week went BIG — about as big as you can go in advertising — to great success.

Pour yourself something tasty and join us as we talk with Ned Duggan, Bacardi's Head of Marketing, on the brand's approach to innovation and some of its boldest, most effective campaigns. Must be 21 or older to listen. (kidding)

Today on the pod, we're getting in on the ground floor of Corporate Venture Capital with Hannah Grey Founding Partner Jessica Peltz. Jessica gave us the inside intel on the trend of brands entering into the venture capital space to expand their offerings and learn about the future hands-on.

In our sweetest episode yet, we talk with Hershey's Charlie Chappell about his approach to innovation, and what it took to digitally transform the media strategy of a 125-year-old brand.

AI is the future. But what is the future of AI? We try to get to the bottom of it this week with IBM Watson's Michael Trapani.

Diversity, equity, and inclusion isn't just the right thing to do, it's critical to the level of innovation possible within an organization. On this week's episode, we talk to Ask Application's Netta Jenkins about her approach to driving innovation through diversity of thought, background, and experience.

When you want to learn about where programmatic media is headed, you talk to the CEO of the largest programmatic platform on the planet. Xaxis CEO Matt Sweeney gives us a peek behind the scenes at one of the most complex media platforms in the industry, and shares his vision of the future.

Step aside, Gen Z, and make way for Generation Alpha. Hotwire Global's Laura MacDonald joins the podcast to share findings from the firm's new report on what those born 2010 and later might be like as consumers.

Live from the first-ever Marketing Futures Conference, this star-studded episode features actor Evan Parke and a pair of brothers with nearly half a million subscribers to their YouTube gaming channel. The group discussed esports, streaming, culture, and how brands fit into all of it.

On the inaugural episode of the ANA Marketing Futures Podcast, we talk to football great Tiki Barber about his latest endeavor, Grove Group, an investment and management company focused on the rapidly growing U.S. cannabis industry.