ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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Bridging Business and Creativity, with Thas Naseemuddeen of Omelet
Marketing Futures Podcast January 12, 2022We're busting down silos in the studio with our guest Thas Naseemuddeen, CEO of Omelet. Thas explained why great marketing is the sum of creativity and business savvy and shared the "secret sauce" behind her agency's success.
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Trailblazing Research, with Duane Varan of MediaScience
Marketing Futures Podcast December 14, 2021MediaScience founder and CEO Duane Varan joined us on the podcast to discuss neuroscience in marketing research, his firm's culture of curiosity, and — interestingly enough — Chicago crime boss Al Capone.
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Signal Loss and Creative Data, with Stephanie Bohn of VidMob
Marketing Futures Podcast November 3, 2021Stephanie Bohn, Global Chief Brand Officer for VidMob, joined us on the podcast to discuss the company's new report — "The Essential Guide to Signal Loss for Digital Marketers."
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Chief Tik Tok Officer, with Nerf and Movers+Shakers
Marketing Futures Podcast October 28, 2021We spoke with Sarah Madey, Director of Global Franchise Strategy & Management at NERF, and Evan Kaufman, Associate Creative Director at Movers+Shakers, about their innovative "Chief Tik Tok Officer" campaign.
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Living the Pivot Part II, with Joseph Jaffe
Marketing Futures Podcast October 15, 2021In the conclusion of our two-part Marketing Futures Podcast with Joseph Jaffe, we discuss cryptocurrency, the new brand/customer relationship, and the role of diversity, equity, and inclusion in the future of marketing.
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Living the Pivot Part I, with Joseph Jaffe
Marketing Futures Podcast September 17, 2021Joseph Jaffe is a jack of all trades—author, CEO, futurist, and now, a late-night talk show host. He joins the pod to discuss the creator economy, livestreaming, and more in part one of a special two-part series.
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A Personalized Future, with Mike Barclay of MoEngage
Marketing Futures Podcast September 7, 2021We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.
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Love Can’t Wait, with Alan Gravely of Signet Jewelers
Marketing Futures Podcast August 18, 2021Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.
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Industry Interrupted, with Dave Mering of the Mering Agency
Marketing Futures Podcast July 29, 2021We’re talking with Dave Mering of the Mering Agency, an expert on marketing travel and tourism. Suffice it to say, Dave and his clients had a rough 2020, but that didn’t stop them from coming together and creating some of their most innovative work to date.
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The New Consumer Contract, with Erich Joachimsthaler of VIVALDI
Marketing Futures Podcast July 2, 2021Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Ph.D., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?
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Building Your Own Table, with Selle Evans of Masterly Business Solutions
Marketing Futures Podcast June 11, 2021We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.
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The Dirty Work of Transformation, with Michael Collins of CFA Institute
Marketing Futures Podcast May 27, 2021Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimagine how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.
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The Truth About Innovation, with IPG Media Lab
Marketing Futures Podcast February 24, 2021Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.
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TV's Watershed Moment, with TVSquared
Marketing Futures Podcast January 12, 2021The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.
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Reimagining AI & Economics with Twain Liu
Marketing Futures Podcast December 1, 2020"To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.
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Data Deep Dive, with Affinity Answers
Marketing Futures Podcast November 2, 2020We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.
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Building the Next Generation of AI, with Helixa
Marketing Futures Podcast October 15, 2020As much as artificial intelligence touches our lives today, it's wild to think we're still in the nascent stages of this technology. Today we're joined by two gentlemen helping to take it to the next phase of evolution, Antonio Maiorino and Alberto Mario Pirovano of Helixa.
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Supplier Diversity, with Terrence Clark of NYNJMSDC
Marketing Futures Podcast October 1, 2020We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.
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Kupu, with Dan Wright of Colenso BBDO
Marketing Futures Podcast August 17, 2020For part two of our Tech for Good series, we travel all the way to New Zealand to experience the Kupu app with Colenso BBDO's Dan Wright. Kupu uses AI-powered machine learning to identify objects in pictures and translate them into te reo, the language of the indigenous Maori people.
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See Sound, with Corinne Feight and Kristen Bell of Area 23
Marketing Futures Podcast August 3, 2020In the first of our two-part series on Tech for Good, Corinne Feight and Kristen Bell (not that one) join us in the Marketing Futures Podcast studio to discuss "See Sound," a product for the deaf and hard of hearing powered by machine learning that listens for common household sounds (glass breaking, children crying, etc.) and sends a notification to their phone to alert them.
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