Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI
Today's topic couldn't be more perfect for our show. We're talking about leveraging AI technology to help marketers take advantage of an advertising channel that's been slept on far too long — podcasts. We've got not one, not two, but three ANA Members with us for the episode — SiriusXM Media, Barometer, and ArtsAI. These three organizations joined forces to create a tool that can analyze the content of a podcast episode at such a nuanced level, it can contextualize language use and even pick up on things like sarcasm in a speaker's voice. What does that mean for marketers? Brand safety and suitability data on an episode level for the first time ever. We'll take you behind the scenes of the tool's creation, show you how brands are already taking advantage of this new technology, and give you a glimpse of what comes next.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI." Marketing Futures Podcast, 1/23/24.