The Practice of Innovation

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"

Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.

The ANA Marketing Futures “Practice of Innovation” Report is a guidebook for disruptors. Exclusive interviews with some of the brightest minds in our industry demystify innovation and provide concrete steps for marketers to embed the practice within their brands.

In this webinar, explore what marketers need to know about the top trends from CES 2022 — from addressable TVs and augmented reality to the nascent opportunities in Wearables and IoT — all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation.

Futurist Kim Bates explained how in the not-too-distant future, all companies will have to integrate the concept of “well-care” into their brand purposes.

Successful leaders understand that a culture of innovation is built on strong teams. Here, corporate leaders from Pfizer, Blue Shield California, Johnson Controls, BECU, and Webex provide insight into what it takes to build those teams and inspire real change.

Samsung’s Michelle Crossan-Matos discussed new strategies for how brands can be forward-thinking.

Building a successful innovation engine has many rewards, from operating efficiency to greater ROI, higher NPS ratings, increased sales, and stronger brand loyalty — but it takes the right process and talent.

American Family Insurance shared details from her brand’s quest to disrupt the traditional agency model by having its agency of record and multicultural marketing agency begin working together on both general and multicultural marketing, thereby unlocking the power of diversity as a competitive advantage.

Joseph Jaffe is a jack of all trades—author, CEO, futurist, and now, a late-night talk show host. He joins the pod to discuss the creator economy, livestreaming, and more in part one of a special two-part series.

Jennifer Brink, senior director of media for Bloomin’ Brands, discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.

The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.

Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.

In this video, Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.

Ivonne Kinser, head of digital marketing and e-commerce at Avocados From Mexico (AFM), explained how AFM brings together creativity, technology, and data to deliver personalized engagement for its consumers.

Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.

Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.

In this report, RRD discusses how the pandemic deepened concerns marketers had in relation to data management, artificial intelligence (AI) and machine learning (ML), and authentically connecting with customers.

In this webinar, learn about the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications.