Marketing 101

How are marketers optimizing their personalization strategies, and how do consumers feel about them?

The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.

Marketing platform CreatorIQ shares the results of a survey of creators that ranks their greatest sources of dissatisfaction when working with brands.

Marketing platform CreatorIQ shares the results of a survey of creators that ranks the priorities that they have when working with a brand.

Digital Asset Management (DAM) expert David H. Lipsey discussed the current "state of the state" in DAM and its role as a component of the content automation supply chain.

Creative staffing agency Cella shares survey results from Randstad Digital in which in-house agencies evaluated the relative advantages and disadvantages of working with offshore partners.

Creative staffing agency Cella shares research from Randstad Digital that identifies the percentage of in-house agencies with different staff headcounts.

Creative staffing agency Cella shares research from Randstad Digital that identifies what percentage of in-house agencies’ work, on average, relates to Tier 1, Tier 2, Tier 3, or growth marketing.

Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.

At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.

Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.

Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.

At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from Insider Intelligence that project total U.S. media advertising spending in 2024, 2025, 2026, and 2027.

Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.

Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”

Nonprofit organization Save the Children provides a helpful table that shares some illustrative examples of applications for artificial intelligence (AI).

How are marketers handling attribution approaches?

At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from market intelligence firm Guideline that record the changes in U.S. ad spending from January 2023 to January 2024.

Morgan Stanley Research identifies applications of artificial intelligence (AI) that have already begun to yield gains in productivity.