Marketing 101

This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

Every year, advertisers bring new creative to all platforms: TV, digital, print, audio and out of home. There are larger-than-life Super Bowl commercials that bring comedy, action, celebrities, cultural references, and lovable characters to a couple hundred million eyeballs. There are holiday ads that celebrate the magic of the festive season and the joy of togetherness. And there are major moments for brand presence, like March Madness, Fourth of July, Halloween, Black Friday, and more.

Marketing at a nonprofit can be challenging. Retaining loyal donors and expanding reach to acquiring new donors is an ongoing process that evolves as people themselves change and technology advances how information is accessed. ANA's Nonprofit Federation seeks to help nonprofit organizations better connect with their audiences by providing resources and education. Below are helpful resources, trends, guides, tools, and best practices.

As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.

At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.

What are trends and best practices in email marketing?

How can my brand effectively target and reach women with my marketing efforts?

Stephen Calabria, director of podcasting at Mount Sinai, draws on data from Edison Research to elucidate the percentage of the U.S. population that listens to podcasts, the frequency with which they tune in, and their demographics.

Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

More and more companies are embracing brand purpose; however, many continue to do so simply because “it’s the right thing to do.” While true, this position ignores the competitive advantage that the adoption of a brand purpose can afford an organization. To illuminate this matter, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three observations on the benefits of purpose that go beyond altruism.

Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.

The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.

The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.

Sarah Renner, VP at Marketbridge, and Sam Arrington, VP at Marketbridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.

Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.

At a February 2024 1-Day Conference, the ANA convened a panel of industry leaders and veterans from IBM, Lexmark, and Cantor Fitzgerald who shared recommendations with their fellow B2B marketers.

Helen Gonzalez of Nationwide shared insights on how to grow user-generated content (UGC) by fostering authentic online communities, increasing engagement, and leveraging content contributed by users.

During a session at the ANA/AEF Future of Marketing Leadership Conference, Google’s Sadie Thoma identified three areas of marketing that technology, and AI in particular, are transforming, namely: measurement, media, and creative.

Greg Boosin from Mastercard shared insights on how the company leveraged technology-driven approaches for successful lead generation and brand building.

At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.