Marketing 101

In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.

How are marketers handling their product launches?

Ethical marketing advances growth and builds brand and consumer trust. In this webinar, Acxiom and the ANA Center for Ethical Marketing presented a bite-sized session on two hot topics: data privacy and consumer choice.

Importance of ethical marketing: Ethical marketing advances growth and builds brand and consumer trust. The ANA Center for Ethical Marketing presents this bite-sized session on two hot topics - data privacy and consumer choice.

Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.

In this video, Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.

Paul Roetzer, CEO at the Marketing AI Institute, admits he is not a creative person. However, through the power of generative AI, he didn’t let that didn’t stop him from creating a great video, using a prompt he had written by ChatGPT.

IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.

In this video, IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.

Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on Beyond Profit.

In this video, AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.

AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.

Shiv Singh, co-founder of AI trailblazers, shared his thoughts on when AI will replace creatives and what marketing professionals can do to prepare for that reality.

Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.

Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.

During a session at the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.

In this video from the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.

We are excited to unveil the new Draft edition of the ANA Marketing Code of Ethics. Please share with your colleagues and join us as we walk you through the new Ethics Code.

Ken Beaulieu, host of the Beyond Profit podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around your brand purpose in a powerful way.