Marketing 101

In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.

In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.

Popeyes and ID Comms Group shared how brands can leverage Digital Control’s framework to audit media buys.

Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.

Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.

Winterberry Group shares data that compares ad spending on digital video and linear TV and includes a forecast for digital and video ad spend in future years.

Kim Wijkstrom, SVP and CMO at Vanda Pharmaceuticals, discussed the importance of creativity, data, and organizational alignment with respect to brand building.

Tracy Doyle, SVP of brands in culture at Diageo, discussed the enormous opportunity for brands that are sponsoring women’s sports, while also highlighting a few case studies on how Diageo’s own brands are innovating in this space.

In this video, Tracy Doyle, SVP of brands in culture at Diageo, discussed the enormous opportunity for brands that are sponsoring women’s sports, while also highlighting a few case studies on how Diageo’s own brands are innovating in this space.

The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.

In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.

Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.

Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.

This webinar delved into the impact of generative AI on marketing practices and outlines how teams can make use of today’s tools to create higher-performing campaigns by identifying key personas, adjusting messages by journey stage, building a repeatable style, and creating testable content in multiple formats.

Tech transactions attorneys Maxine Sharavsky Garrett and Ali Rozell of Davis+Gilbert provided a basic knowledge of the key issues in today’s tech landscape, as well as the unique considerations to keep top of mind when facing common technology transactions in the advertising and marketing industries.

AI continues to revolutionize various industries, with an expected annual growth rate of 37.3 percent between 2023 and 2030. ANA's Marketing Futures aims to empower marketers with this suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.

Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.

What is the state of influencer marketing, and how can I best leverage influencers?