Marketing 101

Henkel and the Mars Agency share a graph from Insider Intelligence that charts the length of time it took retail media’s advertising market to reach $30 billion in value compared to social media and search advertising.

Morgan Stanley Research calculates the return on advertising spend being experienced by marketers who utilize Google’s Performance Max resource, on the one hand, and Meta’s Advantage Plus, on the other.

At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice visualized the results of a survey of CMOs that ranked what these leaders believe are the best marketing applications for artificial intelligence (AI).

Pulling from the ANA’s robust Programmatic Media Supply Chain Transparency Study, published in late 2023, this POV provides ten action steps for optimizing marketing investment in programmatic media.

Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.

From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.

Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. The most common hurdles are low post frequency and neglected engagement, both of which can be fixed.

Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.

Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.

In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.

How does the B2B sector approach email marketing, and how best is it handled?

During a session at an ANA Advertising Law 1-Day Conference, veteran lawyers drew listeners’ attention to some factors that demand consideration when evaluating sports sponsorship agreements.

Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.

In this video, Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.

Utilizing audience segmentation is critical for travel marketers to understand the external factors that are influencing their travel plans, and break down massive audiences into their most likely vacationers.

Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.

Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.

Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.

Speakers from Katten Muchin Rosenman LLP, BBB National Programs, and Interpublic Group discussed the current state of the gen AI legal and regulatory environment.

Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.