Marketing 101

In this video, Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.

In this video, Intel Corporation's Nicole Roth discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.

There are audience segmentation opportunities for customer data management in a cookieless world.

Nicole Roth, global paid media director at Intel Corporation, discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.

Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.

Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the The Creator Economy in 3D report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.

Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.

For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.

For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.

In this video, Nationwide's Kristi Daraban explained how the brand capitalized on a popular piece of user-generated content on TikTok that featured its jingle.

During a session at the ANA’s 2024 Media Conference, Nationwide explained how it capitalized on a popular piece of user-generated content on TikTok that featured its jingle.

SMBs have struggled with content marketing for years. Can generative AI help them embark on a different and more profitable course?

How can my brand effectively connect with mothers?

Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

What are some trends and best practices for direct mail marketing?

In this webinar, explore how brands and publishers, and their agency and ad tech partners, should use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change in the area of privacy regulations.

Decideware’s chief evangelist and co-founder Richard Benyon demystified artificial intelligence and explored the future of data analytics working to supercharge the strategic decision-making approach.

As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.

Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.

Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.