Coverage of the ANA Advertising Financial Management Conference

In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.

Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

Attribution is both an art and a science. Best Western Hotels discussed trends in the travel industry during the pandemic.

Attribution is both an art and a science. In this video, Dorothy Dowling with Best Western Hotels discussed trends in the travel industry during the pandemic.

Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this session, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.

Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.

In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?

2021 has already brought a whirlwind of changes to our (hopefully) soon-to-be post-pandemic world. This session led by ANA’s outside legal counsel, Reed Smith, covers five top industry issues and buzzwords.

Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.

In this video, Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.

Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.

In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.

In this video, Steven Wales, Chief Revenue Officer of Decideware, sits down with two industry leaders to hear their perspective on how the last 18 months has changed how clients and agencies work together.

Rust-Oleum shared the campaign strategy it devised to promote Epoxy Shield, a coating for garage floors.