Coverage of the ANA Advertising Financial Management Conference

Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.

In this video, Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.

A procurement executive's top mantra — it's OK to be imperfect but be real.

In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. This session covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.

The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. In this video, Constance Jones covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.

During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.

In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.

Outstanding creative and business results happen when data and technology are brought together in innovative ways. In this video, Susan Credle, global chief creative officer at FCB Global, shared her perspective on how creativity can be an economic multiplier to drive a client’s business.

Consulting company R3 shared four considerations for improving the RFP process.

In this video, consulting company R3 shared four considerations for improving the RFP process.

Keri Bruce and Stacy Marcus from Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.

In this video, Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.

Bob Liodice, CEO of the ANA, delivered the opening remarks of the 2022 ANA Advertising Financial Management Conference.

Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.

In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.

In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. Speakers in this session shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.