Coverage of the ANA Advertising Financial Management Conference

Reckitt completely revolutionized their content production system building a whole new eco-system and adopting groundbreaking production techniques. Reckitt shared how they built a virtual studio in Poland enabling multiple brands to shoot multiple commercials in the same place at the same time.

Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.

A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.

Tara J. Agen explained how HP's company-wide mission extends to marketing supplier diversity, the internal and external DEI factors considered when identifying new agency suppliers, and how this effort has succeeded thanks to strong internal partnerships.

Brian Nowak is an analyst for Morgan Stanley who covers dozens of stocks in the technology and digital advertising sector. Those include Amazon, Google, Meta and more. Nowak provided his insights on the industry and outlook for the future.

The Billion Dollar Roundtable was created in 2001 to recognize and celebrate corporations that achieve annual spending of at least $1 billion with minority and woman-owned suppliers. This session provided the BDR perspective on supplier diversity.

Land O’Lakes SVP and CMO Heather Malenshek discussed how the role of marketing and brands is to drive sustainable growth.

Kenneth Kim is a Senior Economist at KPMG LLP where he brings his insight and knowledge to help clients and KPMG leadership assess the constantly evolving economic environment. Kenneth shared his thoughts on the current economic climate and future outlook as well as implications for business.

Merkle shared why collecting person-level data is a critical component to delivering experiences consumers love.

Since the media agency contract template was updated in 2018, the media buying landscape and scope of agency services has continued to evolve. A 2023 update focuses on simplifying and improving the template and modifying it to meet the evolving needs of U.S. and global advertisers and the overall marketplace.

ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Advertising Financial Management Conference.

Boston Consulting Group examined why CPG companies are finding retail media networks attractive, the capabilities that CPGs want the see these networks develop going forward, and key measures that companies should take to optimize their work with these networks.

Reed Smith discussed the limited audit rights related to principal media buying.

During a session at the ANA’s 2023 Advertising Financial Management Conference, Verizon laid out its approach to agency compensation.

Budgets are shrinking and content needs are increasing. This session covered the trends in creative production, including an overview of the latest game changers in how content is produced and how to use data in the creative production process.

Like the clients it serves, the advertising industry plays a vital role in reducing its carbon footprint. Media in particular carries a disproportionate amount of the carbon load. This session reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.

The ANA Advertising Financial Management Conference is an event that brings together marketing and procurement professionals to discuss the latest trends and challenges facing the industry. The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Katherine Freeley, global head media and digital, procurement at Novartis.

The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.

It’s become a bit of a tradition for ANA to announce the chair(s) for our annual Advertising Financial Management Conference and I am delighted to now make that announcement for 2023.

ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).