Coverage of the ANA Advertising Financial Management Conference

In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. In this video, speakers shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.

At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.

Agency rosters often happen by default, which can lead to a web of partners without structure or control. Ed McFadden, CCO at Decideware, led a discussion about the considerations brands should take to create focused, effective agency rosters.

Veteran business journalist Diane Brady goes inside the C-suite to help marketers understand the shifting priorities and look around the corner to see what is next, and what it means for advertisers.

Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.

In this video, Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.

At the ANA’s 2022 Advertising Financial Management Conference, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.

In this video, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.

A panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.

In this video, a panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.

During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

In this video, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this session, learn about ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.

The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this video, ANA's Bill Duggan discussed ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.

This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

In this session, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.

In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.

FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.

In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.

Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.