Coverage of the ANA Advertising Financial Management Conference

In this video, Rust-Oleum shared the campaign strategy it devised to promote Epoxy Shield, a coating for garage floors.

Banner Health's CMO led a transformation of the consumer experience. Learn how the team developed a business case that supported a large scale, multi-year digital transformation initiative that demanded significant investment and also promised significant return in the desired timeframe.

Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.

In this video, Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.

Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.

In this video, Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.

ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.

In this session, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.

In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.

The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. This session shares survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges.

The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.

For businesses to capitalize on the potential economic boom that may follow the COVID-19 pandemic, Johannes Leonardo’s Bill Afonso says they’ll have to be creatively brave.

In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.

This workshop reviews the fundamentals of the financial structure of marketing service firms and how they price.

Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

In this video, Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

Two partners from Reed Smith discussed major trends and issues that will affect the marketing industry in 2019 and beyond, including a deep dive on updates to the SAG-AFTRA commercials contract.

In this video, two partners from Reed Smith discussed major trends and issues that will affect the marketing industry in 2019 and beyond, including a deep dive on updates to the SAG-AFTRA commercials contract.