Coverage of the ANA Advertising Financial Management Conference

At the intersection of creative, production, marketing, procurement, and tax resides an opportunity — film tax credit programs. Learn about the opportunities, obstacles, and key observations to effectively integrate such programs into your financial strategy.

During a session at the 2025 ANA Advertising Financial Management Conference, the Martin Agency offered an honest perspective on how to create healthier, more effective agency partnerships from the very beginning.

In this video from a session at the 2025 ANA Advertising Financial Management Conference, the Martin Agency offered an honest perspective on how to create healthier, more effective agency partnerships from the very beginning.

In this video, Stephanie Guichard, senior economist at The Conference Board, shared how the pressures of trade and policy volatility, as well as continued inflation and labor market strain are creating uncertainty among consumers and businesses.

Tina Daniels, president and COO at Aquila, provided an inside look at the cross-media measurement tool her organization is building to finally get a look inside the walled gardens. She included examples of how it will save brands money and enhance campaign effectiveness.

During a session at the 2025 ANA Advertising Financial Management Conference, AT&T shared its three-year journey of transforming its marketing operations to enhance efficiency, optimize fees, and improve overall performance by leveraging a mix of in-house capabilities and improved external partnerships.

According to Jared Belsky, the practice of principal media buying has repeatedly prioritized agency profits and causes systemic problems. Learn why marketers need to ask more of their teams and partners and agencies need to take the compensation issue head-on with clients.

In this session, Georgia Aquarium’s Dan Dipiazzo explored how marketers can impact the world we share by taking a zero-waste approach to their professional activity, and how sustainability starts with a personal commitment to creativity, learning, and growth.

In this video, Georgia Aquarium’s Dan Dipiazzo explored how marketers can impact the world we share by taking a zero-waste approach to their professional activity, and how sustainability starts with a personal commitment to creativity, learning, and growth.

Chris Brandt is the Chief Brand Officer for Chipotle Mexican Grill. Learn about how he has focused on transforming Chipotle into a purpose-driven lifestyle brand, making it more visible, more culturally relevant, and more loved by consumers.

Chris Brandt is the Chief Brand Officer for Chipotle Mexican Grill. In this video, learn about how he has focused on transforming Chipotle into a purpose-driven lifestyle brand, making it more visible, more culturally relevant, and more loved by consumers.

In this video, Sopan Shah, SVP and Chief Procurement Officer at IHG Hotels & Resorts, deliver a keynote address at the 2025 ANA Advertising Financial Management Conference.

Cybercriminals are more sophisticated than ever — and finance is one of their top targets. In this session, learn how to safeguard your payments, your data, and your organization’s financial future.

Cybercriminals are more sophisticated than ever — and finance is one of their top targets. In this session, learn how to safeguard your payments, your data, and your organization’s financial future.

During a session at the 2025 ANA Advertising Financial Management Conference, seasoned procurement executive Jim Akers and Joanne Davis Consulting shared ways to build relationships between procurement teams and agency partners.

In this video, from a session at the 2025 ANA Advertising Financial Management Conference, seasoned procurement executive Jim Akers and Joanne Davis Consulting shared ways to build relationships between procurement teams and agency partners.

The ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2025 ANA Advertising Financial Management Conference.

Blair Enns maintains that innovation and efficiency are mutually opposable objectives and that you cannot realize gains in one without suffering losses in the other. The tension created by this poorly understood tradeoff can be seen within client-side organizations, agencies, and their relationships.

Blair Enns maintains that innovation and efficiency are mutually opposable objectives and that you cannot realize gains in one without suffering losses in the other. The tension created by this poorly understood tradeoff can be seen within client-side organizations, agencies, and their relationships.

Abbey Klaassen is global brand president and U.S. CEO of Dentsu Creative and current chair of the 4A’s Board of Directors. From this unique perspective, she discussed the most pressing issues on the minds of agencies (as well as their clients) including Gen AI, how agencies are using technology, and more.