Coverage of the ANA Advertising Financial Management Conference

Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. Speakers explained what the process was to complete this, what was achieved, and what key lessons were learned along the way.

At United Airlines, Julia Fedor takes partnership with procurement to the next level by integrating her colleagues into the campaign process, including production shoots and business unit showcases, to strengthen relationships, build trust, and grow their industry knowledge.

Representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.

In this video, representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.

Popeyes and ID Comms Group shared how brands can leverage Digital Control’s framework to audit media buys.

In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.

How does a brand create the infrastructure to capture and enable the benefits of a fragmented, diverse, distributed creative network while ensuring brand compliance and a level of consistency of process management and cost control at the right level, where it matters? In this video, hear from a panel of industry experts on these topics.

Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.

In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.

Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.

In this video, Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.

The Known compensation model is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.

In this video, learn about the Known compensation model, which is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.

Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.

In this video, Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.

Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.

In this video, Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.

Joanna O’Connell, chief intelligence officer at Omnicom Media Group, reviewed emerging trends, rapid shifts, and seismic disruptions in the media landscape, while also providing some tips for how to respond and continue to drive business growth.