Coverage of the ANA Advertising Financial Management Conference

In this panel discussion, industry leaders explored how to make your agency a true Scope of Work partner by examining a model for self-service and data analytics sharing between Ford and WPP.

Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.

In this video, Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.

Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.

In this video, Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.

Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.

In this video, marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.

In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Advertising Financial Management Conference.

In 2023, Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.

In this video, learn how Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.

Principal media buying and other non-transparent services are increasing rapidly — and advertisers need to be aware and take safeguards. In this session, these topics were discussed by two top media auditors and a leading advertising lawyer.

ANA’s Bill Duggan discussed the recommended action steps from the recent Programmatic Media Supply Chain Transparency Study to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

This session explored the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients.

The predictability and reliability of client fees has been declining for decades – it is much harder for Madison Avenue to achieve targeted growth. In this session, learn why vigorous management change programs must be put in place and executed before AI advances too far.

This session brought together key figures from Chico’s/AVEDA and The Charles Group to delve into the intricacies of their partnership, spotlighting the strategic moves that paved the way for their AOR selection.

During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.

Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.

R3 shares examples of brands that are leveraging open-world gaming environments and other platforms as an early way of taking advantage of the promise of the metaverse.

The ANA’s 2023 Advertising Financial Management Conference convened a panel comprised of representatives from Target, its agency Colle McVoy, and the 4A’s to share their perspectives on aspects of agency reviews that clients and agencies often disagree about.

In this session, T-Mobile and ID Comms reframe a vision for marketing procurement, with some practical tips for better questions we can start asking tomorrow.