Coverage of the ANA Advertising Financial Management Conference

Abbey Klaassen is global brand president and U.S. CEO of Dentsu Creative and current chair of the 4A’s Board of Directors. In this video, she discussed the most pressing issues on the minds of agencies (as well as their clients) including Gen AI, how agencies are using technology, and more.

During a session at the 2025 ANA Advertising Financial Management Conference, former Verizon and agency executive Denis Budniewski discussed the attributes of a top-performing agency partner.

In this video from a session at the 2025 ANA Advertising Financial Management Conference, former Verizon and agency executive Denis Budniewski discussed the attributes of a top-performing agency partner.

During a session at the ANA’s 2025 Advertising Financial Management Conference, Evalla Advisors’ Lori Murphree discussed the landscape of mergers and acquisitions in the marketing services industry and the impact such deals can have on the firms they involve.

In this video from a session at the ANA’s 2025 Advertising Financial Management Conference, Evalla Advisors’ Lori Murphree discussed the landscape of mergers and acquisitions in the marketing services industry and the impact such deals can have on the firms they involve.

During a session at the ANA’s 2025 Advertising Financial Management Conference, brand, agency, and consultancy representatives shared advice for how brands can improve their approaches to conducting pitches with agencies.

In this video from a session at the ANA’s 2025 Advertising Financial Management Conference, brand, agency, and consultancy representatives shared advice for how brands can improve their approaches to conducting pitches with agencies.

This panel discussion offered insights into creative services planning, usage, and contracting, and how to align procurement strategies with marketing, creative, and vendor team objectives.

In this video, a panel of industry experts offered insights into creative services planning, usage, and contracting, and how to align procurement strategies with marketing, creative, and vendor team objectives.

The advertising industry overall and production specifically is in a period of unprecedented change. This session covered primary production models in use, global vs. local dynamics, transparency in production, automation at scale including the use of GenAI, and the future of global content production.

For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. Co-authors of the report, Tom Browning from JLB + Partners and Greg Wright from the ANA, reviewed the major findings.

For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. In this video, co-authors of the report, Tom Browning from JLB + Partners and Greg Wright from the ANA, reviewed the major findings.

Jared Belsky is CEO and co-founder of digital marketing agency Acadia and will be a featured speaker at the ANA Advertising Financial Management Conference April 27 to 30 in Carlsbad, CA. In advance of the event, ANA Group EVP Bill Duggan sat down with Belsky for a conversation.

A panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.

In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.

The ANA's Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. Our panel of experts offered their advice on marketing procurement, sourcing, and financial management challenges and questions.

Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.

In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.

Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.

In this video, Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.