Coverage of the ANA Masters of Advertising Law Conference

Protecting the rule of law is essential to being an effective advertising and marketing attorney.

Due diligence and clear communication of brand guidelines should be prerequisites for contracts with influencers.

The FTC recommends that marketers err on the side of disclosure if an influencer connection isn’t clear to consumers.

Marketers are deploying Privacy-Enhancing Technologies (PETs) to maximize insights while minimizing data use.

The growing use of AI tools will compel marketers to be realistic about apportioning the risks of infringement.

Retailers are adapting to new regulations impacting online cause marketing programs.

In this video, get a two-minute overview of the 2025 ANA Masters of Advertising Law Conference.

Ambush marketing of a major sports event, like the World Cup, is an international issue requiring legal planning and guidelines.

A well-crafted platform terms of service is one of e-commerce marketers’ best risk mitigation strategies.

The TCPAWorld continues to explode with developments as TCPA class action filings spike to never-before-seen levels. That means the compliance stakes are higher than ever. Join this session to learn the ABSOLUTE LATEST from the best-known TCPA defense attorney out there.

TCPA litigation is surging, fueled by aggressive plaintiffs, evolving regulatory rules, and expanding state "mini-TCPAs." In this session, speakers will unpack the latest developments, spotlight key risk areas, and share practical strategies to keep marketing campaigns defensible while minimizing exposure.

Fix Labs, the maker of a supplement powder, has fast tracked its growth and exploded in popularity over the last few months. In this session, speakers explore the ropes and legal landscape applicable to supplements and confront myriad legal questions and challenges along the way.

This session will highlight current trends and discuss negotiation strategies for brands, with a focus on key provisions in sponsorship agreements including category exclusivity, content rights, media spend and accounts, territory and activation restrictions, and remedies for under-delivery.

This session takes a deep dive into the compliance requirements surrounding loyalty and promotional campaigns, including the legal treatment of consumer incentive and loyalty programs and the corresponding privacy and advertising regulations.

This panel will review the shifting standards and ambiguities in regulatory authority in the health and wellness products space. The discussion will cover recent enforcement trends, implied and express claims, and the pitfalls to avoid when using testimonials, influencers, and reviews.

This panel will discuss different approaches to addressing credibility and trust in influencer marketing, including the NAD’s Influencer Trust Index and the certification program that BBB National Programs is developing as well as examples of how brands are currently managing such risks.

California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Hawaii has adopted a piggyback law raising similar concerns. Learn what is covered and how to comply.

This session will spotlight several of the latest class action trends and legal landmines facing e-commerce businesses. Panelists will also address the growing phenomenon of mass arbitration and its impact on online sellers.

With the 2026 FIFA World Cup coming to the U.S., Canada, and Mexico next summer, marketers need to start planning now about how to get in on all of the action without getting a red card. This panel will discuss sponsor rights, ambush marketing, and effectively working with athletes.

In this session, a brand leader along with executives from DAA and its accountability partners will discuss the privacy challenges facing brand marketers today and how the DAA's self-regulatory program and tools are helping companies address those issues while strengthening businesses and brands.