Coverage of the ANA Masters of Marketing Conference

Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

Agentic governance is an imperative for marketers as AI proliferates.

During a session at the 2025 ANA Masters of Marketing Conference, Adobe shared ways to inspire creativity and innovation.

At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.

The 19th Edition of the ANA's Trends in Agency Compensation Report provides the definitive data on how the industry is managing its agency partnerships. Based on responses from 99 ANA member organizations, this report delivers critical benchmarks to inform your compensation strategy, negotiations, and financial planning.

In this video, Hernán Tantardini, CMO at PepsiCo Foods, U.S., explained how the company’s marketing draws inspiration from consumers’ yearning for harmonious food pairings, wholesome ingredient sourcing, spicy flavors, and food truck fare.

At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.

Red Lobster leveraged customer experience to engineer its comeback from bankruptcy.

Next year, United Airlines will turn 100. In this session, learn how the airline has transformed its advertising and social media efforts, with a focus on humanity, relevance, speed, and doing the small things right.

Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. In this video, Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.

In this video, the Palmer Group explored how AI is no longer a tool — it’s a leadership test. Marketers must govern AI strategically, embracing agentic systems and reasoning engines to stay competitive in a synthetic, autonomous world.

At the heart of LVMH lies boundless creativity — the central force that unites craft, customers, and culture to deliver unforgettable luxury experiences and continuously elevate brand desirability. Discover the exceptional craftsmanship that defines their Maisons, where every detail is a testament to quality and innovation.

In this video, Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.

Mercado Libre has created a demand generation engine fueled by a do/think/feel marketing forumula.

In a video from a session at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.

In this video from a session at the 2025 ANA Masters of Marketing Conference, MilkPEP discussed its steps to create an audience-first marketing strategy.

In this video, learn how Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.

In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2025 ANA Masters of Marketing Conference.

In this video, GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.