Event Recaps
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Prize Promotions 2022: New Paradigms for Consumer Promotions Using NFTs
Event Recaps November 8, 2022In this session, learn about the new paradigms for consumer promotions as the use of NFTs becomes more common.
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Sports Marketing Sports Betting, Daily Fantasy Sports, and College Athlete NIL Deals
Event Recaps November 8, 2022Experts discussed issues surrounding sports marketing including sports betting, daily fantasy sports, and college athlete NIL deals.
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Target: Growing the Circle Wider
Event Recaps November 8, 2022Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.
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Update on the FTC
Event Recaps November 8, 2022During the ANA’s 2022 Masters of Law Conference, a panel of veteran lawyers convened to review recent developments at the FTC.
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Upstream Inclusion and The Launch of Glad’s Cherry Blossom Bag
Event Recaps November 8, 2022In 2022, Clorox launched Glad ForceFlexPlus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.
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Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues
Event Recaps November 8, 2022A panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.
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Walking the In-House Counsel Tightrope
Event Recaps November 8, 2022Speakers discussed strategies for building a collaborative relationship between in-house lawyers and marketers.
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Welcome to Hollywood, Kids! Navigating Children's Advertising and Privacy on TikTok, YouTube, and the Metaverse
Event Recaps November 8, 2022A panel of experienced lawyers offered an overview of recent legislation and developments in influencer marketing relevant to marketers advertising to children. They also provided an array of useful tips for avoiding the use of so-called “dark patterns” and for managing child-directed advertising responsibly.
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What's Going on with Loyalty Programs? Techniques, Technologies, and Legal Traps
Event Recaps November 8, 2022Representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.
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When Commerce Meets Charity: Developments in Cause Marketing
Event Recaps November 8, 2022Learn the latest developments affecting cause marketing, including charitable sweepstakes and the impact of California’s new online charitable fundraising platform law on CCV and donation-at-checkout programs.
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Creating Connections Between Minority Businesses and Corporate America
Event Recaps November 7, 2022In this session, learn how the National Minority Supplier Development Council (NMSDC) creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities.
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How AT&T Created “Lightning in a Bottle”
Event Recaps November 7, 2022Learn how AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity and equity, and maximized multicultural and inclusive segment insights for brand growth.
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Leading DEI Strategy
Event Recaps November 7, 2022Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. As Citi's brand lead for DEI strategy, she regularly coaches others to understand cultural norms in an organization, while maintaining one's own individualism, to drive maximum value.
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Making Representation Authentic
Event Recaps November 7, 2022Meeckel Beecker of Shutterstock explained that true representation requires more than simply including diverse figures in your content; it also demands portraying those figures in a way that doesn’t suggest that they represent monolithic communities.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Event Recaps November 7, 2022P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.
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The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging Is Vital to Growth
Event Recaps November 7, 2022AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.
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The NFL and Multicultural Marketing
Event Recaps November 7, 2022During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.
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Degree’s Inclusive Marathon in the Metaverse
Event Recaps November 6, 2022Degree presented on their groundbreaking metaverse marathon, featuring the hip-hop artist, Fat Joe. Learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon activation, while also challenging what it means to be inclusive in the metaverse.
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Turning Data into Value for Your Stakeholders
Event Recaps November 4, 2022PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.
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Unlocking Growth Through Empathy
Event Recaps November 4, 2022Moët Hennessy shared how brands can use empathy as a strategic approach.
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