Event Recaps
-
BeReal: What Brands Need to Know
Event Recaps November 2, 2022Christina Goswiller, VP and group director of social and creative strategy at Digitas, provided a look at the emerging social media platform BeReal, reviewing its history so far, where it may be headed, and sharing some examples of how brands like e.l.f. and Chipotle are already making use of the platform.
view -
Fundraising Trends for 2023 — A Look Ahead
Event Recaps November 2, 2022Epsilon explored different donor segments nonprofits can target to stay afloat in the face of an impending recession.
view -
How the NFL Is Engaging the Next Generation of Fans
Event Recaps November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting gen Z fans on their terms through its "helmets off" player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
view -
Humanizing a Nonprofit
Event Recaps November 2, 2022Jewish Federation of Greater Atlanta shared the benefits and the process of humanizing a brand.
view -
The Five Lessons Intel Learned After 20 Years of Esports Partnership
Event Recaps November 2, 2022Intel and its partner in the gaming space shared five learnings on esports marketing derived from 20 years of experience.
view -
The Transformation of the Entertainment Opportunity for Brands
Event Recaps November 2, 2022Brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres.
view -
Using the Power of Social to Promote a Transition in the World’s Best-Selling Hiking Boot
Event Recaps November 2, 2022Jane Smith, senior director of digital marketing at Merrell, shared how her brand approached creating connections with a wider audience, sharing insights on a social media strategy that was powered by partnerships with influencers and the creation of a new community of hikers.
view -
What Marketers Should Look for in Ad-Supported Streaming Services
Event Recaps November 2, 2022At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
view -
What Role Will NFTs Play in the Future of Entertainment?
Event Recaps November 2, 2022Major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?
view -
Is Attention the Currency of the Future?
Event Recaps November 1, 2022With firsthand experience using attention metrics to drive better advertising outcomes, marketers are beginning to explore attention as a currency. Earlier this year, MediaCom partnered with Adelaide, Kargo, and Google Display and Video 360 to launch the first programmatic campaign guaranteeing media quality with attention metrics.
view -
Making it Count: How to Turn Insights into Performance
Event Recaps November 1, 2022Srishti Gupta with Amazon Ads discussed the future of omnichannel metrics. Gain comprehensive, actionable insights to adjust budget allocation, optimize campaign tactics, and maximize media investment ROI.
view -
Measuring the Metaverse
Event Recaps November 1, 2022Unpack the metaverse through real-life examples and best practices. Alan Haft, president at Trivver, discussed how to measure in this space, what KPIs to look for, and the top tips marketers need to know.
view -
100+ Stories of Women and Girls from Russia’s War Against Ukraine
Event Recaps October 28, 2022The war launched by Russia in Ukraine has not only changed the lives of Ukrainians, but also shook the world order, influencing businesses on a large scale. In this session, learn why getting back to business as usual not an option.
view -
Carmax: Disrupting the Industry and Its Own Business
Event Recaps October 28, 2022Today, CarMax consumers act as the north star, guiding the development of a true omnichannel promise, aggressive innovation and business transformation, and securing the lead as the nation’s largest retailer of used cars.
view -
How Travel Is a Force for Good
Event Recaps October 28, 2022Visit California president and CEO Caroline Beteta discussed the impact of tourism marketing, the realities when it goes away, and the ripple effects of travel on each of our daily lives.
view -
Moving from Managing to Making
Event Recaps October 28, 2022Andrew Springate, chief marketing and concentrate officer at Keurig Dr Pepper, discussed how the company has gone through a modern marketing transformation.
view -
United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline
Event Recaps October 28, 2022In this session, Maggie Schmerin, Head of Global Advertising and Social Media at United Airlines, told the story of the airline’s transformation during unpredictable times through their mission to be a force for good in the world.
view -
Building Positive Brands at PepsiCo
Event Recaps October 27, 2022During a session at the ANA’s 2022 Masters of Marketing Conference, Jane Wakely, EVP, chief consumer and marketing officer at PepsiCo, explained how her company is promoting positive change in the world through its three-pillared “Pep+” strategy.
view -
Forced to Lead
Event Recaps October 27, 2022Kadenwood shared how it dealt with the challenges of marketing CBD products.
view -
Why B2B Is the Next Big Thing in Marketing
Event Recaps October 27, 2022Dean Aragon, CEO and global VP of brand at Shell Brands International, shared several principles for modern B2B marketing.
view