Event Recaps
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Vendor Risk: Essential in the Changing Vendor Compliance Landscape Session Presentation
Event Recaps November 9, 2022The vendor compliance landscape is changing globally. Learn what you need to know and what you need to do to mitigate vendor risk and ensure vendor privacy compliance.
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Advertising Legal Ethics
Event Recaps November 8, 2022This session is an in-depth discussion of the ethical considerations under the American Bar Association Model Rules of Professional Conduct that lawyers must address in advertising.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Event Recaps November 8, 2022Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.
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Basics of Advertising
Event Recaps November 8, 2022Kelley Drye & Warren LLP and Kendra Scott explored basic issues in advertising law, including claims, puffery, substantiation, comparison, disclosures, endorsements, and reviews.
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Best of the B2 Awards — Part I
Event Recaps November 8, 2022In this presentation, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.
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Best of the B2 Awards — Part II
Event Recaps November 8, 2022Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 1)
Event Recaps November 8, 2022A panel of experts reviewed the basics of various privacy and cybersecurity laws across the United States, including which businesses are beholden to laws now and under new expansions coming in 2023, what counts as personal information for consumers, and disappearing exemptions.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 2)
Event Recaps November 8, 2022After a review of the fundamentals, stay with the privacy panel for a deep dive into compliance questions keeping marketers up at night. In Part 2, we focus on opt-outs, targeted advertising, automated decision-making, and operationalizing compliance under the various state privacy laws.
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Defining the Formula for a Successful Multicultural and Inclusive Marketing Strategy
Event Recaps November 8, 2022During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.
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Driving Brand Growth Through Cultural Effectiveness Measures
Event Recaps November 8, 2022AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.
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E-Tailers and Retailers: Hot Topics and Risk Mitigation
Event Recaps November 8, 2022This fast-paced session covers hot and emerging topics for e-tailers and retailers, including the latest updates about sustainability advertising, influencers, loyalty programs, recurring subscription (auto-renewal) programs, and dark patterns, as well as best practices for compliance and risk mitigation.
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Everything Advertisers Need to Know About Digital Accessibility and the Law
Event Recaps November 8, 2022With more than 20 percent of the population self-identifying as having a disability, advertisers need to understand digital accessibility now more than ever. Corporations are adopting DEI and ESG initiatives, over 5,000 lawsuits have been filed in the last two years, and over 97 percent of top websites continue to have disability barriers.
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Food Law Marketing
Event Recaps November 8, 2022In this session, learn about the latest issues in food law marketing including food allergies, healthy food claims, and food labeling.
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Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides
Event Recaps November 8, 2022Our panelists, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere.
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Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Event Recaps November 8, 2022Representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
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Hot Topics in Esports Advertising from Both Sides: Brands and Esports Organizations
Event Recaps November 8, 2022This panel discusses the latest trends and explores successful partnerships in esports from the perspectives of both brands and esports organizations.
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How AdChoices and Consent Management Platforms Can Work Together
Event Recaps November 8, 2022Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.
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MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures
Event Recaps November 8, 2022MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.
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Negotiating Platform and Technology-Enabled Agreements
Event Recaps November 8, 2022A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
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Nuts and Bolts of NAD Proceedings
Event Recaps November 8, 2022Speakers explored the three different tracks the NAD uses to review advertising challenges, and provided details on how brands can submit and defend challenges.
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