Event Recaps
-
The Best Advertising Isn’t Advertising at All
Event Recaps October 13, 2022Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
view -
The Power of Focus: Choosing the Right “Starter” for Panera Bread
Event Recaps October 13, 2022Like any good baker will tell you, the heart of any bread lies in its starter, the central ingredient. To crystalize what Panera is as a brand meant grounding itself in its starter and expressing that creatively with the same energy and vibrancy that goes into each recipe. For Panera, and VP of brand building, Drayton Martin, that means going back to where it all began — generosity.
view -
A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories
Event Recaps October 12, 2022Bianca Bradford, head of agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.
view -
Advocacy Round-up
Event Recaps October 12, 2022In this session, get an update from ANA's government relations team on privacy efforts at the state and federal level, a proposal from California on age-appropriate design, and other state issues.
view -
Commanding the Brand for the Washington Commanders
Event Recaps October 12, 2022Ryan Moreland and Will Misselbrook, both of the Washington Commanders, discussed how the team has embraced its new identity, reviewing the creation of a first-of-its-kind content studio and providing some examples of non-football content that has been created to bring fans into the new era of Washington football.
view -
Consumer Fraud: Brand Impact and Brand Role
Event Recaps October 12, 2022In this session, learn what's top of mind for consumers when it comes to fraud and what a company's obligations are to protect its brand and educate consumers.
view -
Creativity Is Intelligence Having Fun
Event Recaps October 12, 2022Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
view -
How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Event Recaps October 12, 2022Grubhub's head of brand and creative, Ben Whitla, and Mark Feldstein, president and partner of Known Studios, discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
view -
In-House Creative Departments and Agency Collaboration. Cheers to That!
Event Recaps October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this session, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
view -
Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth
Event Recaps October 12, 2022Bloomberg Media shared how it drove consideration for its subscription business through a multi-channel performance branding campaign.
view -
Pouring Out Personalization: How Pepsi Delivered Hyper-Relevancy at Scale
Event Recaps October 12, 2022PepsiCo shared how it leverages personalization, testing, and targeted content to make powerful connections with consumers.
view -
Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Event Recaps October 12, 2022Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
view -
The Impact of the Sephora Privacy Case
Event Recaps October 12, 2022Boltive elucidated the precedents that have been set by California’s decision to fine Sephora under the CCPA.
view -
The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Event Recaps October 12, 2022Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
view -
Unilever on Brand Purpose and Not Done Yet Marathon
Event Recaps October 12, 2022Erin Goldson, brand manager at Unilever, discussed the multichannel execution that earned the brand’s “Not Done Yet” campaign 1.2 billion earned impressions, sparking a conversation challenging everyone to move more.
view -
Younger the Boring Way
Event Recaps October 12, 2022New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.
view -
Audio Now: What You Need to Hear
Event Recaps October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
view -
Diversity Disconnect Research — The Black Student Perspective
Event Recaps October 11, 2022As part of efforts to bridge the diversity gap, the ANA Educational Foundation hired Egg Strategy to conduct research to identify and understand the experiences that can create greater connections between the marketing/advertising industry and Black/African American emerging talent.
view -
G & Co. Commerce: Benchmarking Retailers’ Digital Innovation and Supply Chain Efforts in the Era of Digital Commerce
Event Recaps October 11, 2022In this session, learn how G & Co used its vetted national network from five regions across the country to obtain data to deliver a cohesive and comprehensive report built to help Saks Fifth Avenue increase its acquisition and retention rates.
view -
Influencer Marketing That Drives Trust, Engagement, and Results
Event Recaps October 11, 2022In this session, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
view