Event Recaps
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Event Recaps October 26, 2022CMO Chris Brandt shared how Chipotle changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced the brand’s Food with Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.
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Evolving with Creativity
Event Recaps October 26, 2022eos CMO Soyoung Kang provided a behind-the-scenes look at how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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How Creativity Can Fuel Business Growth
Event Recaps October 26, 2022Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.
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Marketing in a Multisensory World
Event Recaps October 26, 2022Mastercard explained how it is appealing to all five human senses with its marketing.
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Responsible Marketing: A Framework for Growth Through Diversity
Event Recaps October 26, 2022Tony Wells, Verizon’s Chief Media Officer, spoke about the power of making a brand message resonate in the marketplace and the steps the brand is taking as part of their Responsible Marketing Action Plan to aid in a movement that fosters industry-wide growth opportunities for diverse talent, suppliers, and media.
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Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Event Recaps October 26, 2022The Procter & Gamble Company shared seven habits brands can adopt to drive multicultural market growth, with a focus on serving the Black community.
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What Would Henry Ford Think?
Event Recaps October 26, 2022Ford CMO Suzy Deering took the stage at the 2022 ANA Masters of Marketing Conference to give attendees a look at the brand’s purpose journey, outlining both how the brand defined its purpose and how it put that purpose into practice in the marketplace.
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2022 Federal Midterm Election Preview
Event Recaps October 19, 2022At an October 2022 joint meeting of the ANA’s Legal Affairs and Government Relations Committees, Kirk Bado of the National Journal and Nick Choate of Venable, shared their predictions for the upcoming election and the potential policy consequences.
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2022 State Election Preview
Event Recaps October 19, 2022At an October 2022 joint meeting of the ANA’s Legal Affairs and Government Relations Committees, representatives from the National Conference of State Legislatures (NCSL) reviewed, in broad strokes, how the 2022 elections are shaping up for state level races and ballot measures.
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Building Trust Leads to Business Success
Event Recaps October 19, 2022In this session, Ali Schwartz, Senior Manager, Marketing at Yelp, discussed the importance of building trust and why it’s been Yelp's north star in cultivating community, content, and reviews.
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State Attorney General Elections
Event Recaps October 19, 2022Steve Jewett and Scott Will from Attorney General Strategies provided an in-depth review of the current state of the world of State AGs.
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Branded Content and Content Synergy at ESPN Creative Studio
Event Recaps October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. During a session at the ANA’s 2022 Brand Activation and Creativity Conference, Jay Marrotte provided several examples of his team’s efforts in this direction.
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Craft a Holistic Customer Journey
Event Recaps October 13, 2022In this session, Neustar, a TransUnion company, explored how to create a holistic marketing program that delivers meaningful impact for customers and organizations.
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Creative (Re)Branding
Event Recaps October 13, 2022Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
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Digital Audio: The Medium, the Message, and the Money
Event Recaps October 13, 2022SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Event Recaps October 13, 2022In this session, learn the spectrum of metrics, data, and decisions required for delivering groundbreaking Outcomes and Data Quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Event Recaps October 13, 2022Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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Pay it Forward
Event Recaps October 13, 2022In Spring 2021, Spectrum Reach launched the Pay it Forward program, offering complimentary advertising and valuable marketing resources to many diverse businesses. Amber Fogler-Tortora spoke about the tremendous impact the program has had on the communities and the small businesses in the program.
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Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Event Recaps October 13, 2022Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
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Reimagining Retail with American Eagle and Snapchat
Event Recaps October 13, 2022American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
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