Event Recaps
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Podcasts and Beyond — The Multidimensional Influence of Audio
Event Recaps October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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With FEVO, You Can Turn Every Transaction into a Social Moment
Event Recaps October 11, 2022Before the internet, shopping was a fundamentally social experience, with customers relying on input from friends to inform and validate their purchases. FEVO and Checkout.com discussed the changing landscape of social e-commerce and the importance of strategic partnerships.
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How Just Egg Is Taking the Festival World by Storm
Event Recaps October 7, 2022This year, Just Egg made their first foray into the world of music festivals, with the knowledge that festival-goers like to discover not only new music but new fashion and new foods as well. Hear how Just Egg developed a scalable, hot-food experiential sampling program that showcased their brand and won attendees’ hearts.
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Welcome to the Sun-Maid Raisin House — A Trick-or-Treater's Nightmare
Event Recaps October 7, 2022Raisins are a beloved, naturally sweet snack 364 days of the year. But on Halloween, it’s a different story. Hear how Sun-Maid created the Raisin House and how they grew sales, social media presence, and press coverage during a key selling period.
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Equity Ignited, a New Social Responsibility
Event Recaps October 6, 2022Even as we regain our footing and economically recover from two years of a global pandemic, we face even more challenges. One thing is clear: the time for brands to stand for equity is long overdue. Meta discussed trends and case studies.
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Keeping up with the Joneses: The Homogenization of Everything
Event Recaps October 6, 2022Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.
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Leveraging Times of Crisis to Drive Corporate Change
Event Recaps October 6, 2022Nikki Darden discussed how companies like Citi have worked to integrate societal impacts into their core businesses. She gave insight into how she has leveraged times of crisis to justify even broader change across the firm.
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Verizon’s Plan for Economic, Environment, and Social Advancement
Event Recaps October 6, 2022Verizon discussed how it is leveraging its technology, innovation, and people to help individuals and communities thrive in a digital world.
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2022 ANA Response Rate Report — The Results Are In
Event Recaps October 4, 2022Demand Metric and the ANA presented results from their study Response Rate Report 2022: Performance and Cost Metrics Across Direct Media, sharing benchmark data for media performance with the data-driven marketing community.
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A Data-Driven Approach to Concerns About the Risk of Content-Adjacent Ads
Event Recaps October 4, 2022Meta’s Kumi Harischandra and Neurons’ Mike Storm walked through some of the research their organizations have partnered on to measure the effect that ads adjacent to risky content have on brand value and to provide brand partners with a deeper understanding of how content adjacency does or doesn’t affect their business.
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Data-Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Event Recaps October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Enabling the Future Enterprise
Event Recaps October 4, 2022Acxiom explored the impact of the depreciation of third-party data and the emerging trends brands are employing to identify their most valued consumers and prospects.
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How a Busy Airport Is Using Human-Centered Innovation to Drive Personalized Service
Event Recaps October 4, 2022Dallas-Fort Worth International Airport’s Jodie Brinkerhoff discussed how the world’s second busiest airport prioritizes innovation opportunities, how they pivoted during the pandemic, and how one small, well-timed trial of a digital human is opening vast opportunities for personalized service across the airport.
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Leveraging Data and Analytics to Plan for Economic Uncertainty
Event Recaps October 4, 2022Senior director of commercial success at Analytic Partners, Joshua Bayne, explored how to confidently speed up decision making to help your business thrive in today's quickly changing world.
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Tinder’s New Way to Win Over Generation Z with Data and Deeper Connections: Diamond Echo Award Winning Meteor-Induced Apocalypses
Event Recaps October 4, 2022Tinder’s Kyle Miller and 72andSunny L.A.’s Kelly Schoeffel reviewed the development and execution of Tinder’s award-winning “Swipe Night” activation, providing key takeaways and insights they learned along the way.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Event Recaps October 4, 2022Doug Jensen, with The Estée Lauder Company, shared how he evaluated his organization’s bloated tech stack, found overlap and redundancies, and transformed it into a fully optimized ecosystem capable of contributing to business objectives across every brand.
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What’s Next in Omnichannel — Personalization and Measurement Offline and Online
Event Recaps October 4, 2022Ray Van Iterson, manager of marketing strategy at USPS, provided insights on why combining online and offline efforts gives marketers the highest chance for success and shared some tips on how to best integrate digital and analog channels into one campaign.
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Data Collaboration and the Use of Clean Rooms
Event Recaps October 3, 2022Neustar shared tips for the use of clean rooms in data collaboration and provided a case study that illustrated its advantages.
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Driving Next-Gen Fandom
Event Recaps October 3, 2022The NFL shared the guiding principles of its marketing and communications strategy.
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Leverage the Democratization of Data to Bring Intelligence Across Your Organization
Event Recaps October 3, 2022Winnie Shen, SVP of the data cloud at Zeta Global, shared ways on how marketers can leverage robust consumer insights across the organization.
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