Event Recaps
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How to Speak Hispanic Regardless of Language
Event Recaps June 2, 2022There’s no one-size fits all approach to a group that encompasses nearly 20 percent of the U.S. population. In this session, the COCINA C-suite broke down misconceptions, viewing tendencies, language insights, and cultural connections for the fastest growing demographic on digital platforms.
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Keeping Culture Alive in a Virtual-First Workplace
Event Recaps June 2, 2022Jane Crisan, president and COO, and Joy McCammon, SVP of talent management, discussed how the agency is keeping their culture alive through "pop-up" offices, a reimagined Portland-based headquarters, and collaborative technology and tools.
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Merrell Connects with Women through More Less
Event Recaps May 27, 2022Outdoor apparel and footwear company Merrell addressed its business and consumer challenge of connecting with women by building a relevant insight-based creative platform and integrated marketing program.
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Are Marketing and Sales Becoming Obsolete?
Event Recaps May 25, 2022Team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
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Fireside Chat — Salesforce's ABM Digital Transformation
Event Recaps May 25, 2022Learn how Team ABM developed a holistic approach in bringing together its people and disparate processes and leveraged the full power of Salesforce technology to transform its ABM go-to-market business model.
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How EY Puts the Customer at the Center of Everything
Event Recaps May 25, 2022Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Event Recaps May 25, 2022The American Dental Association shared how it has become a more purpose-led organization.
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Nine Sustainable Behaviors
Event Recaps May 25, 2022Sustainable Brands gave advice to consumers and brands looking to become more sustainable.
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Roadmap to Becoming a Sustainable Brand
Event Recaps May 25, 2022Sustainable Brands defined “sustainability” and “sustainable brand” and outlined an approach to becoming sustainable.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Event Recaps May 25, 2022Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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A Contrarian’s Approach to B2B Marketing
Event Recaps May 24, 2022LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Creating Better B2B Buying Experiences
Event Recaps May 24, 2022Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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Data as Hero in a B2B Campaign
Event Recaps May 24, 2022Bloomberg Media and its agency partner Doner outlined the team’s approach to a new, never-before-attempted brand campaign which used rich data insights to inform messaging that aimed to create deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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Finding Your Brand Purpose by Turning Yourself Inside Out
Event Recaps May 24, 2022Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.
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Honing and Measuring Multi-Media Marketing
Event Recaps May 24, 2022Analytic Partners shared numerous observations that shed light on how to understand, optimize, and effectively measure marketing on different channels.
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How Marketing Can Thrive in a Challenging World
Event Recaps May 24, 2022Emily Ketchen, CMO and VP for the Intelligent Devices Group (IDG) at Lenovo, and Casey Jones, founder of BriefLogic, provided unique perspectives on how B2B marketers can thrive in chaos.
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Inside the Currency Jungle — A Measurement Perspective
Event Recaps May 24, 2022In this session, get an update and perspective on media currency discussions in the industry that will prepare marketers for upfront discussions.
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Printing Opportunity: How Lexmark Marketing Made the Leap to Multi-Billion-Dollar Opportunity Driver
Event Recaps May 24, 2022In this session, learn how, in less than a year, Lexmark supercharged its traditional sales-led model by standing up a marketing-led digital Growth Engine powered by a provocative brand narrative.
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The Role of Storytelling in Humanizing Your Brand
Event Recaps May 24, 2022EY discussed how it humanized its brand and grew its consulting business by leveraging strategic partnerships and creative storytelling.
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Toyota's Journey Toward Cultural Authenticity
Event Recaps May 24, 2022In today’s marketing environment, brands have never been under so much pressure to be authentic — to themselves, their product, and most importantly, their consumers. Toyota shared how they took on this challenge, what they did, and ultimately how they performed.
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