Event Recaps
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Harnessing Data Innovation to Drive Modern Marketing Success
Event Recaps September 2, 2025In an era defined by data disruption and rising consumer expectations, marketers must evolve quickly and responsibly. Holly Yonosko, chief analytics officer at Acxiom, explored the future of data-driven marketing through a practical and strategic lens.
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Introducing the Marketing Data Solutions Framework
Event Recaps September 2, 2025From first-party data, data clean room collaborations, universal IDs, and "cookieless" signals, marketers have a critical role in data leadership in their organizations. Explore the new data solutions for marketers, setting the stage for the next generation of marketing data excellence and defining the essential role for marketers in data leadership.
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Rethinking Insights — Engineering Systems That Operationalize Human Complexities
Event Recaps September 2, 2025GWI explored how integrating consumer insights directly into workflows transforms statistical relevance into business-critical action and accelerates outcomes that matter.
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Three Email Marketing Experts Share Personal Wins and Losses Using AI
Event Recaps August 29, 2025A panel of marketing experts shared both their good and their bad experiences working with AI in email. They covered the ways in which AI has enhanced and optimized workflows, specific examples of how the technology has failed them, and how they approach training models.
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Beyond the Scroll: How Creative Drives ROI in a World of Fleeting Attention
Event Recaps August 28, 2025With more eyes scrolling than stopping, King’s Hawaiian has started measuring what really matters: how long people actually watch. Turns out, the secret ingredient isn't just a really good media strategy — it's mouthwatering creative coupled with our media strategy that makes people pause, feel, and crave.
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Context That Converts: Proving Brand Impact in the Age of CTV
Event Recaps August 28, 2025Connected TV (CTV) is transforming how brands reach audiences, but fragmentation and signal loss have made it harder to prove impact across the funnel. In this session, learn about new data showing how contextual targeting is redefining brand performance — without relying on cookies or personal data.
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How Top Brands Make Measurement a Revenue Driver
Event Recaps August 28, 2025In this session, Tim Model, Client Data Science Manager at iSpot, took an inside look at the measurement strategies leading advertisers use to turn cross-platform insights into stronger business results.
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Vivid Seats Uses Data Clean Rooms for Privacy-Compliant Incrementality Testing
Event Recaps August 28, 2025During a session at an August 2025 ANA one-day conference, Vivid Seats discussed using data clean rooms to enable privacy-compliant incrementality testing and measurement.
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Three Keys for Effective YouTube Ads
Event Recaps August 27, 2025During a session at an ANA one-day conference, Google and Ekimetrics shared the summary of a study that examined the best practices for developing the kind of creative that can drive business outcomes in powerful ways.
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Using Creators to Promote Streaming: Hulu’s Approach
Event Recaps August 27, 2025During a session at an August 2025 meeting of the ANA’s Digital and Social and Influencer Marketing Committee, Hulu described how it capitalizes on partnerships with creators to drive engagement with its shows and increase subscriber rolls.
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Building More Than Bricks: How LEGO is Shaping Culture Through Experiences
Event Recaps August 26, 2025As an experiential partner to LEGO, XD Agency has had the unique opportunity to bring the brand’s purpose to life in powerful, culture-shifting ways. In this session, learn about three standout activations that redefined what it means to play with purpose.
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Comcast Advertising: Redefining the Full-Funnel Performance Engine with Addressable TV Advertising
Event Recaps August 26, 2025Comcast Advertising shared how addressable advertising drives measurable results — boosting awareness, increasing conversions, and delivering significant return on ad spend.
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Frankfurt Kurnit Klein & Selz PC and BBB National Programs on Best Practices for NAD Proceedings
Event Recaps August 26, 2025Frankfurt Kurnit Klein & Selz PC and BBB National Programs demystified NAD’s procedures and offered practical insights for advertisers navigating the self-regulatory environment.
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Hilton’s Secret to World-Class Guest Experiences? Emotionally Loyal Employees
Event Recaps August 26, 2025Hilton, in collaboration with Phaedon, shared how it redesigned the Hilton Honors Champion program by empowering frontline workers to become brand advocates, enhancing both career satisfaction and the guest experience across its global portfolio.
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TNT Sports Marketing Fireside Chat
Event Recaps August 26, 2025Sports is the last bastion of live media entertainment, and there's no shortage of leagues, games, and platforms to tune into. This session delved into the ins and outs of bringing Unrivaled, a new innovative 3v3 professional women’s basketball league, to market via TNT Sports.
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Comscore Shows How Social Media Engagement Drives Box Office Success
Event Recaps August 25, 2025Comscore’s Jackelyn Keller and Paul Desgarabedian reviewed how social media buzz can be an indicator of box office success for movies, using real world examples and providing fodder for marketers interested in maintaining momentum when embarking on partnerships with Hollywood.
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A First Step Toward AI-Ready Data
Event Recaps August 20, 2025During a session at the ANA’s 2025 Masters of Data Conference, Matt Brooks of insurance provider Nationwide laid out the standards that organizations should hold their data to as a first step toward AI-readiness.
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Cannabis Media Council: Advancing Mainstream Cannabis Advertising and Industry Standards
Event Recaps August 20, 2025The Cannabis Media Council shared how its multi-channel campaigns and evolving guidelines normalize cannabis use, unlock mainstream media opportunities, and promote responsible, research-backed advertising across generations.
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Mutinex Discusses Building Trustworthy MMMs
Event Recaps August 20, 2025During a session at the 2025 ANA Masters of Data Conference, Mutinex discussed the importance of building trustworthy marketing mix models (MMM).
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USPS Touts the Value of Mail’s Role in Omnichannel Marketing
Event Recaps August 20, 2025During a session at the ANA’s 2025 Masters of Data Conference, USPS’s Chris Karpenko highlighted how mail can valuably complement and support digital marketing efforts, particularly with its Informed Delivery feature.
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