Event Recaps
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Verizon's Success with Email Segmentation for the Hispanic Audience
Event Recaps May 16, 2025During a May 2025 Email Evolution Committee Meeting, Verizon described its efforts to improve the manner in which it reached out to Hispanic audiences.
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A Winning Gameplan: How Hellmann’s Tapped into Football Culture
Event Recaps May 14, 2025During a session at a May 2025 meeting of the ANA’s Digital and Social Committee, mayonnaise brand Hellmann’s shared lessons from its experience integrating itself into the sports world.
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AI and Sustainability
Event Recaps May 14, 2025As generative AI radically reshapes the future of marketing, we also have to plan for how to measure and mitigate its impact on our planet. The BrandTech Group's Rebecca Sykes explored the environmental footprint of Gen AI, from the process of model training to the everyday emissions of billions of AI queries.
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Brand and Direct Response: A Unified Strategy for Modern Nonprofit Growth
Event Recaps May 14, 2025Eaglecom and Easterseals explored the modern nonprofit marketing funnel and showed how brand and response can (and must) work together to drive growth. Speakers unpacked media mix thinking, measurement approaches, and how to align your media strategy to increase both donor acquisition and long-term loyalty.
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Intrepid’s Meet Cute: Harnessing Authentic Storytelling to Power Brand Campaigns
Event Recaps May 14, 2025In this session, learn what happens when meet-cute stories meet the thrill of global travel.
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Journey to the Bottom of the Funnel: Engaging with Readers Through Boosted Content
Event Recaps May 14, 2025Caitlin Lento from Penguin Random House (PRH) shared how the publisher has reimagined its social media strategy by leveraging high-performing organic content through paid boosting.
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The Creator Economy: Extending the Reach of Live Events
Event Recaps May 14, 2025During a session at a May 2025 ANA Digital and Social and Media Committee Meeting, Live Nation discussed the importance of content creator culture.
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Update on Hill Day, AI Legislation and Regulation
Event Recaps May 14, 2025In this session, ANA's Chris Oswald discussed legislation and regulation around AI.
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Town Hall — Key Issues and Topics
Event Recaps May 9, 2025This town hall discussion closed the 2025 ANA Brand Masters Conference. Topics considered were measuring the financial value of brands, creative briefings, balancing brand and demand marketing, and the role of culture in marketing.
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Five Strategies for Growing a Brand: Lessons from Josh Cellars
Event Recaps May 8, 2025Josh’s advice focused on such areas as investing in consumer communications and fostering distributor and retailer advocacy.
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In-House, On Point: How Saatva Scaled Smarter by Bringing Creative Inside
Event Recaps May 8, 2025Joe McCambley, CMO at Saatva, shared how the brand successfully transitioned nearly all agency functions in-house — across creative, media, PR, content, and production — and why having a team 100% focused on mattresses, sleep, and sleep health has become one of Saatva’s greatest competitive advantages.
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Scaling Creative Excellence in Retail
Event Recaps May 8, 2025During a session at the 2025 ANA Brand Masters Conference, Target and agency partner Mythology discussed creatives that worked for the retailer during the holiday season.
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The Future Is Immersive
Event Recaps May 8, 2025Ashley McCollum, head of immersive media solutions at Roblox, and Mat Zucker, CMO at Prophet, shared the power of gaming and immersive experiences for today's brands.
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The New Marketing Paradigm: Technology-Powered Human Connection
Event Recaps May 8, 2025Explore how cutting-edge solutions are enabling brands including Crate & Barrel and Therabody to create more meaningful, human-centric experiences across channels while driving brand growth.
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The Power of Culture in the Hands of Marketers
Event Recaps May 8, 2025Author and University of Michigan professor Marcus Collins explained how culture influences the effects that marketers hope to have on consumers.
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The Role of Culture in Brand Building
Event Recaps May 8, 2025In this session, learn why the brands who lead culture — who contribute to the cultural characteristics of a community — tend to be more successful than those who follow trends.
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A Blueprint for Brand Growth…and How Marketers Can Operationalize It
Event Recaps May 7, 2025During a session at the 2025 ANA Brand Masters: Revolutionaries Conference, Marc Glovsky, senior brand strategist at Kantar, discussed brand investment and becoming “meaningfully different” in a brand’s category.
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Respecting (While Innovating on) the Distinctiveness of Heritage Brands
Event Recaps May 7, 2025During a session at the ANA’s 2025 Brand Masters Conference, beer and spirts maker Diageo offered guidance and illustrative examples for how to innovatively market heritage brands while remaining true to the unique, historical characters that give them their beloved identities.
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The Multiplier Effect — A Marketer’s Guide to Brand Building in the Performance Era
Event Recaps May 7, 2025Ann Marie Kerwin from WARC presented findings from The Multiplier Effect, a collaborative report emphasizing that successful marketing requires integrating brand-building and performance strategies rather than treating them as separate silos.
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Demystifying Donor-Advised Funds
Event Recaps May 6, 2025In this session, learn how donor-advised funds (DAFs) have set new records in giving and why understanding DAF donors — and how to work with them — is a strategy every fundraiser should perfect.
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