Event Recaps
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Landscape Overview
Event Recaps June 27, 2025Marketers have embraced AI in programmatic advertising as a powerful tool to enhance campaign performance, drive engagement, and achieve measurable results. However, the complexity of AI systems and the need for transparency in algorithmic decision-making present challenges for marketers.
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A Brand with Purpose: Virtua Health is Here for Good
Event Recaps June 26, 2025During a session at a June 2025 ANA Content Marketing Committee meeting, Ryan Younger, vice president of marketing at Virtua Health, discussed how the brand connects its mission to its media strategy.
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Stay Inspired: The Art of Daydreaming
Event Recaps June 26, 2025During a session at the 2025 ANA In-House Agency Conference, Emily Koehler, creative director at Fortune Brands Innovations, discussed unexpected inspiration and the importance of creative daydreaming.
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Turning Data into Dollars: Measurement That Moves the Needle
Event Recaps June 26, 2025During a session at a June 2025 Commerce Marketing Committee meeting, Dollar General Media Network and Goodway Group discussed preferred media channels and tips for measuring incrementality.
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A CEO's Perspective — Keys to Success with AI and Marketing Technology in the Modern Marketing Environment
Event Recaps June 25, 2025In this session, Transparent Partners CEO Aaron Fetters discussed how to successfully use AI and marketing technology within the context of the current landscape.
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Creating a Cult Disguised As an Eyewear Company
Event Recaps June 25, 2025CADDIS founder Tim Parr revealed how his eyewear company became a movement by redefining aging and transforming reading glasses from a stigmatized necessity into a badge of honor for consumers over 50.
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From Curiosity to Clarity: How Prudential Cracked the Code for Success with AI
Event Recaps June 25, 2025At an enterprise level, integrating AI into our workflows can be quite daunting. In this session, Ashley Cheretes, Prudential’s first director of generative AI, cut through the noise and shared their journey from the initial exploration of AI to its current strategic application across multiple teams.
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How ServiceNow Uses AI for More Than Its Creative
Event Recaps June 25, 2025During a session at the 2025 ANA Masters of B2B Marketing Conference, ServiceNow and Evidenza explained how AI can be used for areas other than creative.
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NewtonX Discusses Recent Survey of B2B Marketers
Event Recaps June 25, 2025During a session at the ANA B2B Marketing Conference, Sonia David, vice president of business marketing practice at the ANA, and Daneil Sills, director of brand partnerships at NewtonX, discussed a recent survey on the state of B2B marketers.
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Qualcomm’s Winning CDP Implementation Strategy: The Path to Audience Led Marketing
Event Recaps June 25, 2025Discover how Qualcomm tackled fragmented digital execution and undefined audience segments by implementing a Customer Data Platforms (CDP) through a use case-driven model.
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Transforming Martech with AI-Powered Consumer Insights
Event Recaps June 25, 2025In this session, Michael Ramlet, CEO and co-founder of Morning Consult, explored how AI-powered consumer insights are transforming marketing technology by enabling faster, more precise audience segmentation and hyper-personalized strategies.
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Advertising on Trial: Advertising Claims and Class Action Exposure
Event Recaps June 20, 2025This interactive session will explore recent real-word advertising and marketing cases, challenging both the audience and panelists to weigh in on whether the claims at issue are likely to survive, before revealing how courts or regulators ruled.
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AI Unleashed: Supercharging Your In-House Agency for Efficiency and Innovation
Event Recaps June 20, 2025Melanie Huet, CMO of Newell Brands, shared her insights on how Newell leverages AI in its consumer insights, marketing strategies, content management, and employee upskilling.
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AI-Ready or Left Behind: Why the Next Media Advantage Starts with Structure
Event Recaps June 20, 2025In this dynamic keynote, Alex Högman, co-founder and CEO of Camphouse, shared how leading brands are preparing their media operations to thrive in an AI-powered world.
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Firestarter Session by XR Pay: The Hidden Engine Behind Creative Freedom: Why Global Rights Management Shouldn’t Be an Afterthought
Event Recaps June 20, 2025As brands increasingly shift creative operations in-house, they gain control — but also face new risks. In this session, Michael McGuire, president of XR Pay, explored how the explosion of content across platforms has magnified the need for proactive global rights management.
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From Vending Machine to Visionary: Using Creative Operations Data to Earn a Seat at the Strategy Table
Event Recaps June 20, 2025Austin Wessel shared how Lytho customers are using creative analytics to reduce burnout, justify headcount, improve intake processes, and make their impact visible to the business.
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How the Largest Bicycle Manufacturer Transformed Its Marketing Operations
Event Recaps June 20, 2025Learn how Giant Bicycles revolutionized its in-house agency model using monday.com. This session offered a behind-the-scenes look at how Giant accelerates workflows, gets teams working together, and allocates resources for maximum impact.
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Legal Trends in Sports Marketing
Event Recaps June 20, 2025Marketers are seeking to capitalize on the nearly universal popularity of sports as a powerful driver of consumer behavior. The panel will explore recent trends in sponsorships, media and advertising rights, athlete engagements, and sports focused activations.
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The Evolution of In-House Creativity: A Coca-Cola Perspective
Event Recaps June 20, 2025In this session, Islam ElDessouky, global vice president, creative strategy and content at Coca-Cola, explored the evolving role of in-house creative agencies. Discover how Coca-Cola's in-house agency has adapted to meet the demands of a rapidly changing marketing landscape.
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The External Agency Skills That Work In-House and New Skills Required
Event Recaps June 20, 2025In this session, Asurion's Jonah Bloom shared his perspective on the skills that are valuable and transferable from the external agency world to in-house and the new skills required to maximize success.
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