Event Recaps
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Postal Policy Update: Changing Rates, Service, and Policy Implications under the Trump Administration
Event Recaps April 16, 2025As the Trump Administration eyes changes for all government agencies, get the latest information on the changes in leadership at the USPS and implications for upcoming rate increases as well as service changes.
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Running Production at the Georgia Aquarium
Event Recaps April 16, 2025During a session at an April 2025 meeting of the ANA’s Production Management Committee, the Georgia Aquarium shared the experience of its production team, detailing some of the challenges it has faced and some of the solutions that it has landed on.
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Tangible Impact: The Relevance of Direct Mail in Today's Fundraising Landscape
Event Recaps April 16, 2025Direct mail continues to deliver powerful, measurable results for nonprofits. This session explored why direct mail remains a relevant and effective tool in modern fundraising.
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The Tools and Capabilities of Advanced Social Listening
Event Recaps April 16, 2025At an April 2025 ANA Members-Only Conference, Helon described the social listening tools it uses and the achievements that they have enabled, which include online “tribe analysis” and the democratization of data across the organization.
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Web3: The Next Era of the Internet
Event Recaps April 16, 2025Web3 represents a fundamental evolution of the internet where user ownership, immersive experiences, and blockchain technology converge to create new opportunities for marketers.
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Marketing Innovation Showcase: The Future of Brand Engagement
Event Recaps April 15, 2025In this session, discover the latest trends, tools, and creative strategies shaping the future of marketing, from social commerce to experiential activations and beyond.
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Agile Transformation Journey #1: Chewy
Event Recaps April 11, 2025An agile certified scrum master, Chewy's Shanna Quintero established agile practices to increase market response for channels including social, CRM, and web, reducing workflow times by an average of 30%. Discover the transformational effect of Agile from Shanna’s experience.
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How to Maximize Paid Media in Influencer Marketing
Event Recaps April 9, 2025In this session, gain a better understanding of how marketers can make the most of their influencer marketing including leveraging creator partnerships in programmatic advertising, CTV, digital out-of-home, retail media, livestream, and other channels.
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Meet Me at the Mall: How Simon Tapped Influencers to Attract Gen Z to Brick-and-Mortar
Event Recaps April 9, 2025In this session, Simon’s Senior Vice President of Marketing unveiled the strategy behind their innovative Meet Me @the Mall campaign, a nostalgia-driven initiative that partnered with over 250 influencers and creators to celebrate malls as hubs for shopping, dining, and connection.
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MiraLAX: Closing the Gut Gap with Influencers
Event Recaps April 9, 2025In this session, learn how MiraLAX turned the taboo topic of gut health into a transformative marketing movement with its groundbreaking "Gut Gap" campaign.
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Sweet Success: OREO x Post Malone
Event Recaps April 9, 2025In this session, learn about OREO’s collaboration with music sensation Post Malone as the Mondelez marketing team provides a behind-the-scenes look at this innovative campaign, exploring how the iconic brand leveraged star power to amplify their messages and engage key audiences.
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The Power of Data: Navigating the Intersection of Social Listening, Analytics, and AI in Market Research
Event Recaps April 9, 2025In this session, explore the critical role of data in reshaping the future of market research through the integration of social listening, advanced analytics, and AI. Haleon's Danny Gardner discussed how these powerful tools can transform research practices.
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Battling for the Brand Mission and Tackling Taboos: Kotex’s Story
Event Recaps April 8, 2025During a session at an April 2025 meeting of the ANA’s Brand Management Committee, Kotex discussed its brand mission of combatting the stigma around menstruation and shared examples of how the brand lives out this mission.
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Developing B2B Brand Storytelling: Qualcomm’s Approach
Event Recaps April 8, 2025During a session at an April 2025 meeting of the ANA’s Brand Management Committee, computing technology company Qualcomm and its agency partner Transmission shared their approach to brand storytelling, advocating for it as a critical strategy for B2B marketers.
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2025 Consumers Trends Every Marketer Needs to Know
Event Recaps April 3, 2025Emma Chiu, global director at VML Intelligence, provided an overview of key takeaways from the 2025 edition of her organization’s annual and indispensable report, The Future 100.
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Rethinking "AI" in a Partnership World: Advancing Collaboration Between Brands and Agencies
Event Recaps April 3, 2025Agency Mania Solutions’ Bruno Gralpois sought to give a different perspective on AI, offering six lenses through which to view the rapidly advancing technology, each meant to provide a new perspective on how it might affect client-agency relationships.
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Investing for Growth: Communicating to the C-Suite
Event Recaps April 2, 2025During a session at the 2025 ANA Media Conference, Kalli Chapman, vice president and head of paid media and content strategy at Prudential Financial, shared best practices for discussing media investment with C-suites.
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Reimagining Context: How AI Is Reshaping Advertising and Brand Safety
Event Recaps April 2, 2025During a session at the 2025 ANA Media Conference, Jonah Goodhart, co-founder of and CEO at Mobian, discussed how AI is affecting context and brand safety.
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The Wall Street Perspective on the "Data Era"
Event Recaps April 2, 2025During a session at the 2025 ANA Media Conference, Brian Nowak, managing director at Morgan Stanely, discussed the future of AI from a Wall Street perspective.
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Eliminating Waste Via Cross Media Measurement
Event Recaps April 1, 2025Current measurement systems, often funded by media sellers, can’t keep up with changes in consumer habits and the media landscape. In this session, learn more about Aquila, built by marketers for marketers and owned by the ANA, which measures deduplicated reach and frequency.
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