Event Recaps
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Unifying Brand-to-Demand: What Marketers Are Getting Right and Where They’re Getting Stuck
Event Recaps June 4, 2025Top B2B marketers are successfully connecting long-term brand building with short-term demand generation. This session showcased real-world examples from SAS's journey to Brand-to-Demand Experience (BDX) and provided insights from the first-ever Brand-to-Demand Maturity Study by ANA and Stein.
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Maximizing Marketing Impact: Why Direct Mail Deserves a Place in Every Multichannel Strategy
Event Recaps June 3, 2025U.S. Postal Service and Colorado State University presented newly commissioned academic research analyzing direct marketing’s effectiveness across multiple dimensions — qualitative interviews, large-scale surveys, and field experiments — with a focus on ROI, customer lifetime value, and its role within omnichannel strategies.
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Optimizing Demand by Dialing Up Brand
Event Recaps June 3, 2025SAS revitalized its marketing strategy by integrating brand advertising with demand efforts, resulting in increased awareness, accelerated pipeline velocity, and measurable business outcomes across global markets.
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Super Bowl Stunt Goes Viral
Event Recaps June 3, 2025Philadelphia-based agency Aloysius Butler & Clark turned Super Bowl rivalry into marketing gold with a simple culture-jacking stunt that generated over 331,000 phone calls and 19.6 million media impressions for just $2,600.
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How to Vet an AI Licensing Agreement
Event Recaps June 2, 2025During a May 2025 meeting of the ANA’s Legal Affairs Committee, Davis+Gilbert shared three steps that organizations should follow when vetting a licensing agreement for a new AI tool.
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Maintaining Compliance with Click-to-Cancel Regulations
Event Recaps June 2, 2025During a session at a May 2025 meeting of the ANA’s Legal Affairs Committee, the audience received guidance about the legalities of deploying auto-renewal subscriptions from Jim Dudukovich, a partner at law firm Nelson Mullins Riley & Scarborough.
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Sky's the Limit: How Pixis Drone Shows Are Shaping the Future of Brand Engagement
Event Recaps May 31, 2025Learn how Pixis lit up the skies in both New York and Los Angeles for the world’s biggest YouTuber with two massive drone countdown shows that grabbed headlines, flooded social media, and became the ultimate hype moment for a new series.
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Your Emails Are a Mess (And You Might Not Even Know It)
Event Recaps May 31, 2025Evan Diaz from RPE Origin revealed the widespread problems plaguing email marketing today — poorly coded, non-compliant emails that break across platforms and potentially expose companies to legal risks. He demonstrated how seemingly polished emails often deliver broken experiences to customers and provided actionable solutions for creating emails that work for everyone.
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Brand and Demand: A Love Story
Event Recaps May 30, 2025Drawing from real-world examples, market insights, and Prophet’s own industry-leading work, Mat Zucker and Kate Price provided practical lessons, tools, and cohesive frameworks to optimize both brand equity and demand performance.
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It’s About Business Growth — Not Brand vs. Demand
Event Recaps May 30, 2025In this session, Matt Diiorio shared how at Prudential and in his past experiences as a CMO and marketer he looks at integrating brand and demand for better shared business outcomes.
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Power of Unconventional Branding to Drive Demand: monday.com's Llama Love
Event Recaps May 30, 2025This session unpacked the creative strategy behind monday.com's viral “Llama Love” campaign and the story of building brand affinity while driving demand in a crowded marketplace.
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Economic “Shocks” Affecting Consumers and Business Leaders
Event Recaps May 29, 2025The Conference Board shared how the pressures of trade and policy volatility, as well as continued inflation and labor market strain are creating uncertainty among consumers and businesses.
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Direct Mail in the Digital Age: The Value of Tangible Media with Evergreen ROI
Event Recaps May 28, 2025Trish Witkowski, direct mail consultant at Sappi North America, provided a comprehensive rundown of why physical mail is still providing value for marketers, especially when combined with digital elements of a campaign. She also reviewed tactics for making brand mailers more effective.
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Experiential Marketing Measurement: How Coca-Cola Measures Emotional Impact and Brand Lift
Event Recaps May 28, 2025In this session, learn how Coca-Cola has implemented a cutting-edge approach to evaluate the effectiveness of its experiential marketing events. These insights provide a deeper understanding of emotional engagement, brand relevance, and shifts in consumer behavior — including purchase intent.
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The ESP RFP Reckoning: Why 2025 Is Decision Time for Brands
Event Recaps May 28, 2025During a May 2025 ANA 1-Day Event, Email Connect discussed ESP (email service provider) contracts and gave recommendations for upcoming contract renewals.
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The New Rules of Reach: How Speakeasy Marketing Is Reshaping Inclusive Brand Engagement
Event Recaps May 28, 2025During a session at a May 2025 ANA LGBTQ+ Inclusive Marketing Committee meeting, Target 10 explained “speakeasy marketing” and best practices for embedded inclusive marketing.
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An Overview of the ANA’s Inclusive Marketing Practice
Event Recaps May 20, 2025The ANA’s inclusive marketing practice aims to educate and empower members by providing valuable insights on the evolving landscape of multicultural, LGBTQ+, and inclusive marketing. Learn more about the range of resources and benefits available to ANA members.
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How Mizuno Runs Boundless Loyalty at Scale
Event Recaps May 16, 2025In this session, learn how Mizuno stays one step ahead by creating personalized email automations like welcome, loyalty sign-ups, and cross-sell campaigns based on areas of interest and sport categories.
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Verizon's Success with Email Segmentation for the Hispanic Audience
Event Recaps May 16, 2025During a May 2025 Email Evolution Committee Meeting, Verizon described its efforts to improve the manner in which it reached out to Hispanic audiences.
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A Winning Gameplan: How Hellmann’s Tapped into Football Culture
Event Recaps May 14, 2025During a session at a May 2025 meeting of the ANA’s Digital and Social Committee, mayonnaise brand Hellmann’s shared lessons from its experience integrating itself into the sports world.
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